The first step is the radio transmitting equipment type approval certificate (SRRC certification).
Mainly to prove that the radio frequency indicators of mobile phones (such as G-band power, frequency error, etc.) comply with national regulations and will not interfere with other devices.
Xiao Zhang sent several engineering machines to the testing laboratory designated by the State Radio Monitoring Center (SRRC).
The laboratory conducts strict tests on various radio frequency parameters of mobile phones.
One of the minor difficulties encountered was that the "King Kong" dual speakers designed by Li Yan were too powerful and once caused weak interference to the radio frequency.
· Engineers adjusted the motherboard layout and shielding cover overnight, and then passed the test.
The testing fee is expedited, 30,000.
Three days later, Li Yan received the "Radio Transmitting Equipment Model Approval Certificate", but the name and address of Qian's head office were shown on the certificate.
At the same time, the network access license (CTA certification) is also in progress.
This is the core license for the launch of mobile phones, which was issued by the Ministry of Information Industry at that time.
It is necessary to prove that the mobile phone meets China's network quality standards and can be connected to the public telecommunications network.
This is the most complicated part.
It is necessary to submit a large number of documents, application forms, SRRC certificates, circuit schematics, instructions, mobile phone appearance photos, etc.
The mobile phone needs to be sent to the Thiel Laboratory designated by the Ministry of Industry and Information Technology for comprehensive testing.
Including performance testing, security testing, interoperability testing, etc.
And Li Yan knew that he didn't have so much time to waste.
He spent a high price of 50,000 yuan to hire a professional certification agency to accompany and guide him throughout the process to ensure that the documents were error-free and to respond to feedback from the laboratory in a timely manner.
This part of the money was not wasted. Finally, 10 working days later, I got the "Telecommunication Equipment Network Access License".
Each mobile phone will have a unique network access permission mark, which must be affixed to the back of the mobile phone.
This is the ultimate symbol of "legal status".
The next step is the final step, which is compulsory product certification (CCC certification).
This step is relatively easy to pass due to the use of mature MTK solutions and standard chargers.
Xingchen Electronics Factory, in Li Yan's office, everyone breathed a sigh of relief when Xiao Zhang placed the freshly baked copy of the network access permit that still smelled of ink on Li Yan's desk.
Li Yan picked it up and looked at it. This piece of paper was a pass to the market.
He then called his third uncle in the workshop: "Uncle San, as soon as the network access tags arrive, arrange for people to paste them one by one, check the IMEI numbers (mobile phone serial numbers) one by one, and enter them into the system one by one. This is a dead order, and there must be no mistakes!"
At this point, "Star S1" has become a "regular" mobile phone that can be sold legally in terms of legal procedures.
The production battle has come to an end for the time being, and the more brutal sales battle is about to begin.
But at this moment, they have the strongest weapon.
...
In the conference room, Li Yan promoted Sister Li to sales director, and formed a 15-person "sales commando team" with her purchasing assistants and several young employees who were flexible and eloquent.
Most of them are good-looking girls, and there are a few boys.
It is inevitable that female sales will have some advantages to a certain extent.
At the same time, Li Yan asked Sister Li to print an exquisite product brochure overnight, highlighting the three major selling points of "Aurora Paint", "King Kong Sound" and "Super Long Battery".
As for the "Star S1" real-device experience machine, each person is allocated 3 units for demonstration to customers.
Li Yan has completed the agency policy white paper, which details profit margins at all levels, market expenses, and "first batch of order discounts."
Then the newly formed sales team started bombarding them with phone calls in the new office designated by Li Yan.
First, find out those strong communication equipment wholesalers from the customer information accumulated before, and make an appointment by phone.
The sales team is divided into areas, and then directly brings the "tool kit" to visit potential provincial representatives.
"I am responsible for calling GG on CCTV (actually the provincial channel) to attract customers for you, and you just sit in the store selling goods and counting money!"
This is a sales pitch given by Li Yan.
For large agents with excellent reputation and strong strength, Li Yan's authorized sales team can provide a support policy of "the first batch can be tested for sale, and the payment will be settled after half a month."
This greatly reduces the risk of agents and is very attractive.
At the same time, strict regulations are imposed on regional protection and prohibition of cross-selling goods. Violators will be severely punished to protect the interests of agents.
At this time, Li Yan was busy designing the GG script in his office.
The focus of GG content planning is shock + brainwashing.
The style imitates but goes beyond the classic "Melatonin" and "Heng Yuan Xiang" modes, adopting a rhythm with extremely high information density and repeated emphasis.
Scene: A noisy construction site/a lively square/a KTV box.
Character: A middle-aged man wearing a leather jacket and looking very stylish.
Script (15-second version):
Screen: The elder brother is at the construction site, and the machine is roaring.
The elder brother picked up the Xingchen S1 and when a call came in, the cool breathing light flashed. He answered the call: "Hello! Talk!" The volume was huge and clearly audible.
The screen instantly cuts to a close-up of the mobile phone.
Sonorous and powerful voice-over: "Xingchen S1! Sound! Sound! Loud!"
Picture: The eldest brother put his mobile phone in his pocket and worked hard all day. At night, his mobile phone still had three bars of battery.
Voice-over: "Power! Power! Enough!"
Picture: At night, the mobile phone is placed on the table, and the breathing light flashes slowly like starlight.
Voice-over: "Yes! Face! Son!"
The eldest brother holds the mobile phone and faces the camera: "Xingchen S1, the fighter in the mobile phone! Ouch!"
Last picture: product close-up, phone number.
The voiceover roared: "Hotline: XXXXXXXX!"
There is no technical content, just a brainwashing and highlighting of key points.
Next, Li Yan drove to a GG production company in Guangzhou with the script and real machine, and watched them finish the filming and post-production in two days.
In terms of media investment, Li Yan did not choose CCTV or large TV stations because they were expensive and the users were not suitable.
˜Mainly targeting the non-prime time periods (afternoon and late night) of provincial satellite TVs such as Shandong Satellite TV, Anhui Satellite TV, Sichuan Satellite TV, and Henan Satellite TV, which cover a wide range of second- and third-tier and rural markets. The price is cheap and the effect is excellent.
Then there is the prime time slot for county-level TV stations.
The local TV station GG is surprisingly cheap, with a monthly subscription of several thousand yuan, and it has extremely high credibility and penetration in the local area.
Li Yan took out the first batch of 200,000 yuan from the loan that had already been received, which was enough for a month-long intensive bombing on satellite TV stations in several target provinces and dozens of county TV stations.
Everything is proceeding in an orderly manner.
The production team is already working overtime to produce the official first batch of 5,000 mobile phones.
The sales team has started the second step of visiting major agents.
Li Yan has also contacted major TV stations, the price has been negotiated, and the contract has been signed.
At this time, Wu Qiang, as a new employee who joined the sales team, had some ambitions in his heart.
Originally, based on piece-rate wages in the factory, I could only get a salary of more than 1,300, which was already considered not low.
But now the changes in the factory have given Wu Qiang a sense of a closer opportunity.
At this time, after Wu Qiang completed his task of contacting the agent by phone, he took the initiative to ask Ying to take the funds and came to nearby towns and countryside to start his new task.
As a rural person, Wu Qiang naturally knew that not many aunts started to dance square dance at this time. This marketing concept was something Li Yan himself told him.
But Wu Qiang also knows that there are many adults and men who gather in the park to dance, play chess or just relax.
"Auntie, when you dance at night, hang our GG banner next to you, wear a vest with "Star Mobile" printed on it, and use our mobile phone to play music. We will give you 300 yuan a month as hard work, and you will get another 20 yuan if you sell one! "
Aunt Zhang is a very powerful lead dancer in the nearby ten miles and eight villages, and she has her own small group and followers.
However, looking at the mobile phone and various vests and banners held by the young man in front of her, Aunt Zhang was still attracted by the three hundred yuan a month.
This is when the per capita salary is more than 1,000 yuan. What is the concept of 300 yuan a month?
Aunt Zhang thinks this Xingchen mobile phone is very good!
In this way, as the sales team gradually opened up, and with the arrangements for TV GG in place, Li Yan had already begun to take Sister Li and several employees to regional electronic product fairs in Zhengzhou, Shijiazhuang, Wuhan and other places.