On the eighth day of the Lunar New Year, before the feeling of the New Year had completely dissipated, Li Yan drove back to the Xiabian Industrial Zone in Chang'an Town alone from the city.
My mother and younger sister stayed in the city to spend more time with their grandparents.
The car drove into the factory area, and the familiar roar hit us.
Compared with the craziness before the holiday, the busyness at this time seems more orderly and calm.
Sanshu was already waiting at the factory gate.
"Xiaoyan, are you back? How are the elderly at home?"
"Everyone is fine, Third Uncle, how have you been in the factory these days?" Li Yan asked as he walked towards the workshop.
"It's great! Work resumed in full on the fifth day of the Lunar New Year, and more workers came back than expected. Three times the salary still works!" The third uncle said with pride in his tone.
Li Yan walked into the production line.
150 workers perform their duties, the assembly line flows at a constant speed, and each Xingchen S1 is quickly assembled, tested, and packaged.
The distinct smell of new plastic and solder fills the air.
Master Wang was holding a vernier caliper to check the accuracy of a batch of newly arrived shells. When he saw Li Yan, he just nodded and continued to work hard.
Everything was in order, and Li Yan was at peace.
Soon, all the management staff gathered in the conference room on the second floor.
Li Yan did not say much and went directly to the topic.
The first is the report from the production department.
Uncle San stood up first and said: "At present, our factory has a total number of 150 people, of which 120 are put into production, working in three shifts. Each production line ensures 24-hour operation."
He took out his notebook and gave specific data: "Now we have 4 mature production lines, each of which can produce 35 qualified mobile phones per hour . 24 hours a day is..."
"Our current monthly production capacity limit is about 94,000 units. This data is in line with industry standards and our current staffing and equipment configuration."
Li Yan nodded after hearing this. This production capacity can basically meet the current demand, but it is obviously not enough for future expansion.
Next is a report on the progress of personnel and recruitment, introduced by Xiao Chen, the current deputy manager of administrative human resources.
Xiao Chen continued: "Mr. Li, according to your instructions, recruitment has been going on."
"Grass-level employees can be replenished at any time. The most indispensable thing in Chang'an Town is the labor force."
"But key talents are the focus and difficulty. I have posted high-paying recruitment information online and in the local talent market."
"Among them, the current candidate target is hardware engineers. Engineers with 2-3 years of experience in mobile phone motherboard design (IDH). The other party offers a monthly salary of 8K-12K, and we are confident to recruit them. "
"Software engineers are the hardest to find.
They need to be familiar with Linux underlying drivers and C++ development, and prepare for Android systems.
Such people are very scarce now, mainly concentrated in ZTE, Huawei, and Motorola.
The asking price is higher, the monthly salary is generally 12K-20K, and they pay more attention to the company's technical prospects.
However, I have identified several interested candidates, but you need to interview them in person. "
Li Yan nodded and said: "Money is not an issue, ability and development space are the key. Arrange interviews as soon as possible. Our smartphone project cannot be delayed any longer. We can first form a core advance team of 5-8 people."
Then it was the turn of the most critical sales team today.
Sister Li's report was very exciting: "Xiaoyan, the situation is very good now! Although there is the Spring Festival holiday in February, our orders have not slowed down at all. As of today, the order volume has exceeded 60,000 units! Many agents sold too well before the holiday and are now frantically replenishing their goods. Based on the current GG placement effect and channel feedback, I predict that the total order volume in February will reach To 150,000 units! "
She paused and added: "However, our production capacity can no longer keep up, and many agents' order schedules have reached mid-March. They are pressing."
Li Yan nodded, not in a hurry to talk about the production capacity problem, but waiting for his management to continue reporting.
Next, Brother Zhang also reported good news: “As our order volume stabilizes at the monthly sales level of 100,000 units, my bargaining power with upstream suppliers has been greatly enhanced.
MTK Main Board: Through negotiation with the first-level agent, the unit price has dropped by about 5 yuan.
Screens, batteries, etc.: Other components also experienced declines ranging from 3% to 8%.
New materials for Star S2: The suppliers of the 2.8-inch screen, metal frame, and glass back cover you mentioned have all been negotiated. Thanks to large-scale purchases, the final material cost of S2 was calculated to be only 358 yuan, which is only 30 yuan more than S1. ”
“In addition, I have already contacted Wang Jun from Deta Technology that you asked me to contact last time. Their company is not large, but the screen samples they make are of good quality and the price is better than our current suppliers. The purchasing department has already started to contact them.”
Li Yan lit up a cigarette and looked at the financial department who started to report next.
Aunt Zhang reported on the funding and infrastructure situation.
"According to your wishes, the new office has rented half a floor of a new office building, about 600 square meters, on Zhen'an Road, Chang'an Town, near the factory.
The monthly rent is 28 yuan per square meter, and the monthly rent is 16,800 yuan.
We are currently simply renovating and purchasing office furniture, with a budget of 200,000, and we expect to be able to move in in half a month. "The company's account currently has sufficient liquidity, and there is no problem in supporting the existing production and marketing plans."
After listening to the reports from all departments, Li Yan quickly made arrangements.
The first is financial arrangements.
"Sister Li, withdraw another 8 million from the company account! Continue to hit GG.
The goal remains unchanged, saturating the rural and county markets.
Provincial TV stations, county TV stations, wall GG, and offline promotions, none of them can be missing.
I will conceive the GG script for Star S2, but I have to wait until the peak of S1's momentum has passed before picking it up. I can't beat myself. "
Once the 8 million marketing expenses were paid out, the entire conference room was shocked by Li Yan's generosity.
This is 8 million in real money. You can imagine how much order growth such a saturation bombing can bring!
The world is like this. If you have money to do marketing, and if you don’t have money to do marketing or don’t do marketing, there are essentially two directions!
This does not depend on how good your product is or how high your selling point is.
This has not yet begun the era in which marketing will be king in later generations, but Li Yan decided to open this era in advance!
Then Li Yan looked at his third uncle.
Cooperate with the HR department to recruit and train 50 workers: the new line needs to be fully staffed to ensure that it can be put into operation within a month.
In this way, our monthly production capacity can be increased to close to 150,000 units. These production lines can also be used for the production of smart phones in the future. 」
Continuing with the next arrangement, Li Yan looked at the HR department.
"Xiao Chen, speed up the recruitment. The new office will be decorated within half a month. Tell those engineers that we have our own R&D base and long-term plan. Aunt Zhang, the office equipment and environment are equipped with high standards so that talents will not want to leave after they come."
Li Yan's strategy is very clear.
Using the last golden period of the feature phone market, through products with ultimate cost performance (S1) and leading design (S2), coupled with furious marketing investment, we can quickly capture maximum profits and market share, reserve sufficient funds, and build preliminary team and supply chain relationships for the upcoming smartphone war.
His every decision is on point, with both realistic considerations and future plans.
2008 for Xingchen Electronics is destined to be a year of even more rapid development.