The GG wave of Star S2 continues to wash away every prime time and cheap garbage time of provincial and county-level TV stations.
The place to truly test the power of this wave is not in the headquarters office in Chang'an Town, nor in the busy factories in Xiabian Village, but in the mobile phone stores in third- and fourth-tier cities, counties and even towns across the vast land of China.
Here, the voice brought by GG will eventually be transformed into real money choices and real reputation in the hands of users.
Heyu Province, Luozhou City, an ordinary prefecture-level city in the Central Plains region.
Although it is known as an ancient historical capital, apart from the few antique tourist streets in the city center, Luozhou is mostly composed of criss-crossed old cities, large areas of unit family homes built in the 1990s, and new districts that are constantly expanding outward.
The pace of business here is slow and solid, and people’s consumption concepts are pragmatic and slightly competitive.
"Laosun Communications" is located at a crossroads in the old city of Luozhou. It has a small frontage, about thirty square meters.
The boss, Sun Jianguo, is a middle-aged man in his early fifties. He is lean and somewhat sparse on the top of his head. He always wears an ill-fitting suit jacket.
He has been working in this industry for more than ten years. From selling BP phones and PHS phones to now selling mobile phones of various brands, he has witnessed the changes in the entire communications industry.
In his store, there are more than a dozen different brands of mobile phones displayed under the glass counter, ranging from copycat phones worth a few hundred yuan to brand-name phones worth more than 2,000 yuan.
There are posters of major mobile phone manufacturers on the wall, such as Nokia, Motorola, Samsung, Tianyu, Gionee...all colorful and crowded together.
But recently, the most eye-catching thing, posted in the middle position, is a brand new Xingchen S2 poster.
The mobile phone on the poster was glittering with gold and had a huge screen. It was printed in eye-catching red fonts next to it: "Star S2, exclusive for local tycoons, super large screen, King Kong Pro sound!"
There was no one in the store that afternoon. Sun Jianguo was checking the account book with a calculator when the plastic curtain at the door was opened with a crash.
The person who came in was a young man in his early twenties, wearing work clothes from a certain logistics company, with some sweat stains on his face, and his eyes were a little curious and a little hesitant.
He walked straight to the counter, glanced around, and finally settled on the Star S2 poster.
“Boss, please ask about the mobile phone.” The young man spoke with a local accent.
Sun Jianguo put down the calculator and put on a professional smile on his face: "Look, which one do you see in the photo? These are the latest models."
The young man pointed his finger directly at the poster of Xingchen S2: "This, Xingchen S2, is there a real machine? Bring it and take a look."
"Yes! Of course there is! This is the hottest phone right now!"
Sun Jianguo immediately bent down and took out a brand new gold-colored S2 from the locked cabinet under the counter, and carefully placed it on the glass table, as if he was displaying a treasure.
"Be careful, brother, this phone is in hot demand, I only have these few left."
The young man picked up the phone and it was heavy. The cold metal frame and glass back made him stunned for a moment.
He awkwardly pressed the power button on the side, and the huge screen lit up instantly, with bright colors and clear icons. It was far more shocking than his own old copycat phone with a yellow screen and slow response.
"This screen... is really big." He murmured to himself, rubbing the screen with his fingers and feeling it.
He clicked on the music player again, found a popular online song, and pressed the play button.
In an instant, a loud and even deafening melody burst out from the speaker at the bottom of the phone, filling the entire store.
Although the sound quality is a bit broken at high volumes, this "sense of power" made the young man's eyes light up.
"The sound is powerful!" He grinned, obviously satisfied with the effect.
He held the phone and looked at it over and over again, especially the shiny golden back case that he couldn't put down. "Is this the one shown on TV every day? It's called... Tuhao Gold?"
"Yes, yes! Tuhao Gold, high-end! Face-saving!"
Sun Jianguo answered quickly, almost spitting out his saliva, "Brother, you have good taste. ! This mobile phone is the best-selling one now! Look at the workmanship, the screen, and the sound. It’s better than those brands that cost $1,000 or two! Take it out and everyone will look at you twice!”
The young man was obviously impressed, but he still asked cautiously: “How much?”
"The original price is more than 700. I think you are destined for this phone, so I will give you the real price, 688! Now we are doing an event, and I will give you this high-definition film and a good quality soft rubber case!"
Sun Jianguo quoted the price and put the gifts on the table.
The young man smacked his lips and saw 688 yuan, which was almost half a month's salary.
He hesitated, then picked up a Tianyu mobile phone with a price tag of 499 and looked at it.
Tianyu is also a big brand, with guaranteed quality and nearly 200 yuan cheaper.
Sun Jianguo observed the words and immediately said: "Tianyu is also good, it is an old brand.
But brother, I am not the one to blame. Look at this Xingchen S2. Is the appearance, the big screen, and the sound worth the two hundred yuan price difference?
Think about it, you have a barbecue with your friends after get off work in the evening, drink some beer, put your phone on the table and play music, is this right? "
He raised his thumb, "Besides, if you take this phone back, your girlfriend will definitely like it too!"
This last sentence seemed to hit the young man's mind.
He imagined the scene, finally gritted his teeth, took out a handful of crumpled bills from his trouser pocket, and counted the whole bill in his wallet: "Okay! That's it! Boss, pick me one without scratches, with a good film!"
"Okay! I guarantee your satisfaction!"
Sun Jianguo's face was filled with smiles, and he started to operate quickly with his hands and feet.
For this order, he got the goods from the superior agent at a wholesale price of 598 and sold it for 688, with a gross profit of 90. The volume was fast and the turnover rate was high. It was much better than selling those brand-name machines that had higher profits but were unsalable.
Almost as soon as the young man had just paid the money and was studying the new mobile phone admiringly, the store door was pushed open again.
This time a middle-aged couple came in. The man was wearing a leather jacket and looked a little dusty, as if he had just returned from abroad; the woman was carrying large and small bags of New Year's goods.
"Boss, take a look at your mobile phone." The middle-aged man's voice was loud and he had the confidence to come home after making money outside.
"Hey, welcome, welcome! What do you want to see, brother and sister?" Sun Jianguo greeted warmly.
“I want something good-looking, with a bigger screen and louder sound, so that the elderly at home can listen to the show.” The woman said first, her eyes already scanning the counter.
Before Sun Jianguo could recommend it, the middle-aged man immediately saw the shiny golden S2 in the young man's hand, pointed at it and said, "Hey, this is good! It's shiny and grand! Is it the one that's always shown on TV? What's the name of the star?"