Li Yan barely paused and quickly gave clear instructions, "First, you will take the lead and immediately work with the after-sales and marketing departments to draft a rigorously worded, clear and powerful official statement.
The content should focus on instructing consumers how to purchase through our official authorized channels, and provide detailed pictures, texts and even video tutorials to teach them How do we identify the authenticity, such as the serial number query system, the specific anti-counterfeiting laser mark on the packaging box, the comparison of the fuselage details, and the differences in the system UI? Through all our channel merchants, cooperative media platforms, and even consider publishing it in the form of wandering subtitles on TV stations that put GG, the wider the coverage, the better!
"Second," he continued with a decisive tone, "activate our sales system and after-sales system to collect source information of these knock-off machines, especially clues about the production source and main sales distribution center.
"At the same time, let the legal department prepare our trademark registration Register documents, product design patent documents, report directly to the Municipal Supervision Bureau and the Industry and Commerce Bureau with real names, and provide us with the clues we have, asking them to jointly enforce the law and severely crack down on these counterfeiting dens.
We must have a tough attitude, act quickly, and make a sound! ”
Sister Li's eyes became brighter and brighter as she listened. She instantly understood Li Yan's deeper intention: "Mr. Li, I understand! This is not only to combat copycats, but also a positive public relations and brand education activity! Through proactive attacks and strong crackdowns on counterfeiting, we will highlight the excellent quality of our authentic products and the market position of the regular army. On the contrary, it can enhance the trust and loyalty of existing users! "
"That's right." Li Yan nodded approvingly, "There are dangers and opportunities. While swatting these flies to death, don't forget to polish your own brand. Go ahead and see the results as soon as possible."
Sister Li left resolutely.
Li Yan's handling of the matter was extraordinary, instantly transforming a potential brand credibility crisis into an excellent opportunity to consolidate the brand image, purify the market environment, and even gain free access to the news.
And Li Yan also knew very clearly that this so-called blow would not have much effect at all.
But what Li Yan wants is this kind of momentum, plus the role of promoting his own brand.
In the next few days, Xingchen Technology’s official statement and strong anti-counterfeiting operations were quickly launched.
· Distributors across the country have received beautifully designed counterfeit identification guide posters and promotional leaflets from the headquarters, and are required to post them in the most eye-catching locations in their stores.
The customer service hotline has also added a dedicated counterfeiting consultation channel.
Some local media have reported the news of "Xingchen Technology cracking down on copycats and safeguarding consumer rights", and even distributed photos of the scene where the industrial and commercial department took down a copycat den based on clues provided by Xingchen.
The feedback from the market was exactly as Li Yan had predicted.
Those users who bought the genuine S2, after seeing these news and statements, not only did not doubt the Xingchen brand because of the emergence of knock-off phones, but instead developed a sense of superiority and disdain for knock-offs. Brand loyalty and willingness to spread word-of-mouth did not decrease but increased.
While some consumers who originally bought knockoff phones for cheap and suffered losses, after learning the truth, while resenting the knockoff factories, they may develop trust in Xingchen's genuine products and become potential customers.
Just as the anti-counterfeiting crisis is reaching its climax, time has quietly slipped into late April.
The Finance Department worked overtime and finally compiled the final sales data for April.
Zhao Wei, the deputy director of the sales department, almost rushed into Li Yan's office, his voice changing tone with excitement, and his face filled with uncontrollable ecstasy: "Mr. Li! It's broken! It's broken! Five hundred thousand units! Our S2 order volume in April has officially exceeded the five hundred thousand unit mark. The exact number is more than 513,700 units! "
The entire sales department was instantly silent, as if the air was frozen, and then suddenly burst into deafening cheers that almost broke the roof!
Applause, screams, shouts, and some even excitedly threw the documents in their hands into the air! The pieces of paper fell like snowflakes!
This news was like a strong current, instantly breaking down departmental barriers and spreading throughout the company.
˜Production Department, Purchasing Department, Finance Department, R&D Department...people in all departments subconsciously stopped what they were doing. They were stunned at first, and then showed incredible excitement and extremely proud smiles on their faces!
Five hundred thousand units!
This is a number that only occasionally dares to flash in their wildest dreams!
This means that the newly launched ship of Star Technology not only did not sink, but instead raised its giant sail, riding the wind and waves, and soared into the sky!
You must know that the performance bonus of the sales department is closely related to the number of orders!
Li Yan stood at the door of the office, looking at the employees who were completely excited outside, with a heartfelt and gratified smile on his face.
He took a deep breath, suppressed the same surging emotions in his chest, picked up the internal phone, and directly connected to the financial director Aunt Zhang: "Aunt Zhang, let me know, tonight's celebration banquet! Book the best place! Dongguan International Hotel banquet hall, book the largest hall! The company management, backbones of each department, and outstanding employee representatives will participate, and the total number of people will be controlled at about two hundred people.
In addition, each employee will be given Workers, a special cash bonus equivalent to two months' salary must be paid before get off work today! ‖
"Wow!!!!!!"
A bonus of two months’ salary!
For many grassroots employees, this is a huge sum of money that can make people scream!
According to a quick calculation by the Finance Department, the company currently has about 380 employees, with an average monthly salary of about 5,500 yuan. The most important thing here is that the sales department and R&D department have raised the average.
The total bonus this time will be as high as nearly 4.2 million yuan!
This is a staggeringly huge reward, which fully demonstrates Li Yan's generosity and determination to share success!
The cheers grew louder and louder, and everyone's face was filled with happiness and excitement.
In the afternoon, Su Qing came to the company.
She had obviously dressed up carefully and put on a champagne-colored knee-length dress. The fabric was soft and close-fitting, and perfectly outlined her curvy body curves, making her both dignified and sexy.
Hands of delicate makeup on her face, her long hair pulled up, revealing her fair and slender neck, she looked more charming and seductive than before as a mature woman.
But as soon as she entered work, she immediately regained her image as a professional and capable assistant to the general manager. She had a strong sense of propriety in her words and deeds, and handled all matters in an orderly manner. She only occasionally glanced in the direction of Li Yan's office, revealing a hint of gentleness and admiration that was not easy to detect.