This post has received more than 3,000 replies and over 10,000 likes.
Handshake hands! I am also a long-time fan of Jay Chou and Mr. Li’s career fan. It’s really a Chinese New Year tonight!”
h “Mr. Li is really handsome! In that short documentary, I felt that he has a great temperament, and now even Jay Chou has certified it!”
h “It’s not just about being handsome, okay? The point is to ‘create a culture’! We use more than just mobile phones, we use a Attitude! "
"By the way, why doesn't Mr. Li go to the base camp? I really want to see him in the same frame as Jay!"
"+1 upstairs, but Teacher He said that Mr. Li is low-key, and the sense of mystery is quite good."
Li Yan browsed a few articles at random, and clicked on the most popular online community in China at the time, "Tianya Community" and the post bar.
In the "Tianya Chat" section, a post titled "Rational discussion, Jay Chou praised Li Yan of Xingchen Mobile so much in Happy Camp, is it commercial flattery or sincerity?" was raised high.
The poster analyzed: "According to my observation, Jay Chou has been relatively cautious in his past endorsements and public evaluations, and rarely uses such high-level words. And he clearly said that he had met and talked with him in private. With Jay Chou's character, if he didn't really appreciate it, it would be impossible to say so much and in such depth. Personally, I think that Xingchen Li Yan is really outstanding, at least he impressed Jay Chou with his product concept.”
“I am a fan of Jay Chou. I was not interested in Xingchen Mobile at first, but now I am a little curious and want to watch the documentary.” , what’s wrong with saying a few nice words? "
"Reply upstairs, go take a look at the design and configuration of the Xingchen A1. It is definitely a conscientious work among domestic machines. Li Yan’s short film is also very thoughtful. I don’t think so. It's all flattery. "
"This Li Yan seems to be a master of marketing. He first created a personal short film and then asked Jay Chou to endorse him, and he performed a beautiful combination of punches."
In the "Jay Chou Bar", fans' discussion focused more on the idol himself:
"It turns out that Jay accepted Xingchen's endorsement because he was really optimistic about the brand, and it was not just for the endorsement fee."
"The mobile phone that Jay said is good, it should be good, right? I'm thinking of changing my phone."
"I saw the GG of Xingchen A1. The design is quite trendy and the functions seem to be very strong. The key is that Jay is using it personally!"
"Has anyone formed a group to buy it? Support Jay. Endorsement! 》
· Relevant reports also appeared quickly on the entertainment and technology pages of major portal websites, such as Sina and Sohu:
· "Jay Chou's "Base Camp" praises Xingchen Li Yan, saying that he is "more than just a business""
· "Certified by the King! Jay Chou: Xingchen Li Yan is very handsome and cool"
"Revealing Xingchen Technology: How to win Jay Chou's "sincere" appreciation? 》
The more direct reaction is reflected in the data.
Su Qing reported in a timely manner: "Mr. Li, according to background monitoring, from last night's broadcast to now, the number of clicks on your personal documentary short film on the entire network has increased by 150%, and the number of clicks on Star A1's GG video has increased by 200%.
< br/> Furthermore, the number of visits to our official website and online customer service inquiries, especially inquiries about A1 pre-sales, have shown explosive growth since this morning. 》
Li Yan leaned back in his chair and crossed his hands in front of him.
All of this was expected, but seeing the huge ripples it caused with your own eyes is still exciting.
This is not just a simple brand exposure, but also a successful transfer of "credit endorsement".
Jay Chou, with his strong personal credibility and influence, has given a strong endorsement to Li Yan personally and the Xingchen Technology brand. The commercial value of this effect is difficult to estimate.
He knew clearly that behind this was a strict business contract and careful planning.
The endorsement contract clearly includes provisions for promoting specific content in top variety shows such as "Happy Camp".
The program team is also happy to use the two hot topics of Jay Chou and Star Technology to increase ratings and online discussions.
Although Jay Chou's evaluation of Li Yan stems from the real good impression left by that private meeting, his expression, timing and proportion in the show have all been carefully considered and refined by the teams of both parties.
Li Yan's thoughts couldn't help but drift back to the afternoon when he first met Jay Chou.
It was a private club in Shanghai. The meeting was originally scheduled for one hour, but ended up lasting more than two hours.
The two started chatting about music. Jay Chou was greatly surprised and delighted by Li Yan's understanding of Jay Chou's music, from the simple beauty of "Xingqing" to the complexity and grandeur of "In the Name of the Father", from the creation of Chinese style to the insight into popular culture.
Jay Chou also showed a strong interest in Li Yan's entrepreneurial journey of starting from scratch, finding a differentiated positioning in fierce competition, and impressing young people with design and ideas.
They even talked about their views on the future and their imagination of the combination of technology and art...
It was indeed a pleasant collision of ideas that went beyond business cooperation.
"Ding——" The intercom phone on the desk rang, interrupting Li Yan's memories.
Su Qing answered the phone and after listening to a few words, she covered the phone with her hand and turned to Li Yan: "Mr. Li, Director Li from the sales department called and said there was an emergency report about an order."
Li Yan nodded and signaled to come in. He knows that the stage has been set, the curtain has been raised, and the next step is to test the market with real swords and guns.
The results of the inspection seem to be coming in a surging manner.
Tuesday, May 20, 2008.
At 5:30 in the morning, a hint of fish belly white has just appeared in the eastern sky. A silent hustle and bustle is already taking place at the entrance of Xingchen Technology's old factory in Xiabian Industrial Zone, Chang'an Town, Dongguan and its new factory in Xin'an Community.
The long queue of trucks stretched out from the factory gate, turned two corners, and disappeared at the end of the street that had not yet fully awakened.
These large trucks, which come from all over the world and carry license plates from various provinces and cities, are like giant beasts waiting to be nurtured, quietly crawling in the morning mist.
The low roar of the engine, the occasional sound of the horn, and the noise of the drivers talking, all mixed together to break the silence of dawn.
The driver, Lao Zhang, leaned half out of the cab of his red Dongfeng Tianlong, holding a freshly lit cigarette in his hand, and shouted towards the familiar blue Jiefang truck in front: "Old Li! Damn it, this team can't even move? I've been waiting in line for almost an hour, and I've moved forward less than ten meters!"
Lao Li from the truck in front also poked his head out, with obvious dark circles under his eyes. He let out a long yawn and replied angrily: "You only have an hour? I came before dawn and waited in line for almost three hours! This battle is even more exaggerated than fighting for train tickets during the Spring Festival travel season last year!"
Lao Zhang retracted In the cab, I picked up the Xingchen S2 phone placed on the passenger seat, slid open the keyboard skillfully, and murmured while looking at the time: "This Xingchen phone is very easy to use. My mother-in-law and my kids are using it. But what happened to this A1 this time? Did it take an elixir? It suddenly became so popular, and we sports car owners suffered too."