← Wanton life

Chapter 158 Short video to recruit riders

I thought for a while, then turned to Zhang Wei who was sorting out the documents and said: "From the reserve fund of the site, give Li Zhe a subsidy of two hundred yuan as condolences for his work injury."

 Zhang Wei looked up at me and said, "Webmaster, this is against the rules!"

 "Do as I say." I was not dealing with the person, and Li Zhe was running very hard during this period.

 Once Li Zhe heard that he had money to take, it was Zhang Wei who handled it, and he immediately felt like a chicken.

  He stretched out his scratched face forward in a few steps: "Weiwei, look, I only got this injury because I wanted to run more orders."

  Zhang Weiyan operated the computer: "If you were scratched a few times by a woman, don't yell like you were gloriously injured. Please fill out the application form."

 Li Zhe continued to please: "Weiwei, in fact, the reason why I came here to go through all the trouble of delivering food is for you."

 Zhang Wei finally interrupted him, "Don't talk nonsense. It's your own choice to run a takeaway. I've never asked you for anything. If you feel you can't do it at any time, you can leave at any time without reporting to me."

 Her words were like a basin of cold water, completely extinguishing the little flame that Li Zhe had finally rekindled.

 Zhang Wei stopped looking at him, picked up a subsidy application form and slapped it on the corner of the table: "If you want to get money, fill out the form. If you don't want to receive it, go do what you need to do quickly. Don't delay things here."

 Li Zhe looked at the form, then looked at the indifferent Zhang Wei, and finally walked aside to fill it out.

  When Li Zhe finished filling out the form and left the office, Zhang Wei breathed a sigh of relief.

She stood up, walked to my desk, and naturally sat sideways on my lap.

  Hooked my neck with one hand, complaining in a coquettish tone: "That Li Zhe is really annoying, find a reason to fire him, it's an eyesore."

 Me. Subconsciously, he stretched out his hand to hold her waist, fearing that she would slip down: "He didn't make any big mistakes, and he worked hard. I have no reason to fire him?"

  Zhang Wei was obviously not satisfied with this answer, but she also knew that what I said was the truth.

  She settled for the next best thing and said in a somewhat sly tone: "That's okay if we don't fire him. You can treat me to a cup of milk tea to soothe my frightened mind, right?"

I had no choice but to nod: "Okay, a cup of milk tea, please. Can you get up now? What does it look like." I patted her back gently.

  Zhang Wei then smiled proudly and jumped off my lap: "That's pretty much it!"

  I took out my phone, opened the takeout app, and found the milk tea shop that Zhang Wei ordered.

 As soon as the page loaded, I was dazzled by the colorful discount labels that filled the screen.

  "New customers receive an instant discount of 15 yuan"

  "Sharing red envelopes with an additional discount"

  "Platform subsidy of 10 yuan" "Store anniversary cashback of 8 yuan"...

  I clicked on the coupons one by one and watched the total price on the checkout page keep jumping, and finally settled at: ¥1.00.

I can't believe my eyes: "Holy shit, it's all curled up like this now? So much subsidy for a cup of milk tea, the last dollar? Is this fucking charity or a war?"

 Zhang Wei came over and took a look, and was also happy: "It's awesome! Place an order quickly! Don't take advantage of this advantage!"
 While I clicked to pay, I shook my head and sighed: "The platform is burning money to grab users, and the merchants have to make a profit at a loss. If this continues, I really don't know who can survive in the end."

 Looking at the outrageous settlement price on my mobile phone, I immediately realized what it meant.

· There is a fierce price war between platforms, and they are frantically seizing the market with almost freebies.

This money-burning model is certainly unsustainable, but in the short term, huge discounts will inevitably stimulate a surge in order volume.

 "When there are more orders, the income of riders from running orders will indeed increase,"

 I said to Zhang Wei, "But the manpower will not be enough immediately. It seems that our site must continue to recruit riders, and we must hurry up."

 This kind of subsidy war is like a gust of wind. The site's transportation capacity must keep up, otherwise it will be painful to see the screen full of orders but no one delivers them.

 We have to recruit more riders as soon as possible, otherwise we won’t be able to reap this wave of bonuses.

 But the results of traditional recruitment websites are really unsatisfactory, so I became a member and spent money to pin the recruitment information to the top.

 It has only recruited a few people, which is far from keeping up with the growth in demand.

Just when I was at my wits end and worried about the miserable amount of resume submissions on the computer screen.

  Zhang Wei's uncontrollable laughter came from the desk next to her. She was reading the Little Red Book with great interest.

  "Hahaha, this is too funny..." She smiled and turned the screen of her phone towards me.

 I glanced at her fancy mobile phone interface, and suddenly my heart moved.

  I remembered the experience when I exposed the pre-made dish incident, and a few random videos I posted unexpectedly gained tens of thousands of followers.

 A thought flashed through my mind: Since young people are using these short video platforms, why can’t we put recruitment information there and give it a try?

“Don’t just laugh, tell me, if we also make some interesting short videos, such as telling interesting stories about being a rider, income, etc., and put them on Douyin and Xiaohongshu to recruit people, wouldn’t the effect be better than waiting here?”

Zhang Wei immediately became interested: “Yes. ! Definitely better than those rigid GGs on recruitment websites! Can we take some real photos, like the time when Li Zhe was scratched in the face? How topical! "

 "Stop! You can't take pictures of that!" I quickly stopped her wild thoughts, but her thoughts were already open.

 "However, your idea is in the right direction. It seems that you have to find a way in these new places."

 The first idea that popped into my mind was to use a ready-made actor, Zhang Wei.

Looking at Zhang Wei, who was scrolling through her phone with her legs crossed, "You will shoot our first video." Zhang Wei was stunned for a moment, pointing at herself: "Me? What are you filming?"

"Pretend to be a delivery person!" The more I thought about it, the more feasible it became.

   "If you have a good image, just take a few shots of you wearing a riding suit and helmet, holding a takeout box and hurriedly delivering food, then smile at the camera and say, "As a rider, you have free time and considerable income, come and join us!"
 Zhang Wei was a little hesitant again: "I've never delivered takeout, what should I do if the acting doesn't look like it?"

 I encouraged, "Too professional would be fake. Just imagine how you usually see Li Zhe and others running orders, and just imitate it."

I immediately started planning: "The props are all ready-made, including riding uniforms, helmets, take-out boxes, and the station. Just shoot a few scenes in the corner of the door, it's very fast!"

Zhang Wei was moved by me: "Okay! Let me try it! But don't blame me if the photo is ugly!"

She said and subconsciously straightened her hair.

  "Don't worry, it will definitely look good." I smiled and took out my phone and started to think about the shooting angle.

 This method may actually work, at least it is more attractive than the dry recruitment of GG.