The time has come to November.
This morning, Lu An convened the company's employees to discuss the pricing of bionic prosthetic robotic arms.
The company is currently under a flat management, without too many job classifications. Meetings are held to discuss issues, and everyone can participate and speak at will.
At present, there are only 32 people in total, so there is no need to be too systematic.
With a small number of people, it is easy to manage. Now Lu An is the boss, and Meng Qiuyan is his assistant, who is also in charge of the company's finances, personnel, and procurement.
· Systematic rank subdivision is not something that should be considered at this stage. This issue will only be considered when the scale is increased and the number of employees increases. At that time, the company's top-level design will be adjusted.
"Ah? Boss, are you saying you plan to price this product at 20,000 yuan? Isn't that too cheap?" He Liang was stunned for a moment when he heard Lu An's price for the product and couldn't help but said.
Everyone was also surprised by this pricing.
Lu An looked around at everyone and said calmly: "This price is cheap, but reasonable, because the cost of the product is low enough. Taking into account the cost of materials, marketing costs, labor costs, etc., the average final cost of each bionic prosthetic limb is only 11,500 yuan. Once the scale is increased, the cost can still be improved. With further dilution, it is expected to drop to the range of 10,000 yuan. "
Another employee Yu Changle said in confusion: "However, with the technical level of our product that beats all competing products, it is still very competitive even if it is priced at 100,000 yuan or higher, and we can definitely earn more."
He Liang and other employees nodded. Everyone felt that the price of 20,000 yuan was a bit pricey.
Lu An looked around at everyone and said methodically: "I know the competitiveness of the product better than you, and I also know that high prices can make more money, but if you want to become a truly century-old giant, you need to consider more than just simple profits."
Yuanjie Intelligent Control's answer to One of the core pricing logic of the product is to first look at the target customer group. If it is for high-net-worth groups, the product can be priced at a higher price while ensuring a competitive advantage to achieve higher profits. "
"But if the target customer group is a low-income group, you cannot ask for too much profit."
"The consumer group for our product is the disabled, and the vast majority of disabled people are ordinary people at the bottom, so we cannot take too much profit from this group."
"Yanjie Intelligent Control must be oriented towards solving social problems and pursue profits on the basis of solving social problems. This is the real password for whether our company can become a century-old enterprise and remain evergreen."< br/>
"As long as you can solve social problems, society will definitely return profits to you."
At this point, Lu An paused for a while and added: "Furthermore, even if our product is priced at 20,000 yuan, it still has a gross profit margin of 42.5%. Ultimately, the company's overall net profit margin is about 65%. This profit margin is actually very profitable."
When Meng Qiuyan heard this, he looked at Lu An with confusion.
Just as she was about to speak, He Liang said first: "Boss, how is this possible? How can the net profit rate be higher than the gross profit rate? And it is still so much higher..."
This is what Meng Qiuyan was about to say, when Lu An looked around at the crowd and said, "How is it impossible? Of course it is possible. I just said that the domestic market price is 20,000 yuan for the people in the mainland, but I didn't say that the export price is so cheap. The price for selling to foreigners was not 20,000 yuan, but the price increased by more than ten times." Lu An suddenly changed the subject, and everyone was caught off guard. Unexpectedly, the export price was much higher than everyone expected.
At this time, Meng Qiuyan couldn't help but said: "The ten-fold price difference between domestic sales pricing and export pricing will inevitably lead to middlemen taking goods from domestic and reselling them to overseas markets. How to solve this problem?"
Lu An smiled and said: "Don't worry. This aspect must have been taken into consideration, and I have many technical means to solve it. "
The solution is also very simple. It is divided into "National Bank version" and "Export version". The National Bank version is locked by technical means and can only be used normally in the mainland. The export version is unlocked. As a result, even if the National Bank version is vacated, it cannot be used normally outside the country.
If the export part is included, the net profit margin will probably be even higher.
However, everyone is also happy to hear about Lu An's "double standards" operation with different internal and external standards, and all expressed support on the spot.
The pricing of the company's first product was finally determined, and the domestic sales price was set at 20,000 yuan.
As for exporting to foreign countries, it is not the time to consider this matter yet.
But it will definitely be exported in the future, and the export price starts at 200,000 yuan. According to the current exchange rate, it exceeds 32,000 US dollars.
Even though the price has increased ten times compared with the domestic price, it still has a huge competitive advantage over similar foreign products in terms of price.
Lu An insists on double standards. It does not pursue huge profits when selling to Chinese people, but it is expensive when selling to foreigners.
Whether foreigners want to buy it or not, there is a huge domestic market to back it up.
Even if it is sold for 20,000 yuan, the profit is expected to be more than 30%. This is already a high value-added interest rate.
In fact, Lu An also needs Yuanjie Intelligent Control to make big money and obtain huge profit scale.
Because the long-term plans for what he wants to do in the future require a lot of funds to be implemented.
In the future, expansion beyond the earth, whether it is space star cities, lunar development, super star ports, modification of the atmosphere of Venus, etc., this series of super space projects that can be recorded in the annals of human history will require huge financial investments.
Although it is far from the time to consider these grand engineering plans, as long as we are sure that we will do these things in the future, we must continue to accumulate strong capital during the development stage of the earth.
Only in this way can we have the strength to advance those grand plans in the future.
Now Lu An doesn’t think too much about these grand narratives, which are all decades or hundreds of years later.
The top priority right now is to enable Metaverse Intelligent Control to generate revenue. No matter how big the vision is, we must be down-to-earth and take it step by step.
As time goes by, and after entering November, the 2013 International Rehabilitation Assistive Devices Exhibition ushered in the final week of countdown.
What Lu An led the start-up team to do during this period was basically centered around this exhibition, with the purpose of making Metaverse Intelligent Control a blockbuster at this exhibition.
…
"Boss, a total of 1167 bionic prosthetic robotic arms have been made."
He Liang pushed open the door of the factory warehouse, which was filled with packaged bionic prosthetic robotic arms.
Lu An nodded with satisfaction: "Yes, not bad."
Looking at the packaged products inside, Lu An immediately ordered: "Go and tell the brothers that everyone will have a two-day holiday tomorrow and the next two days. The days of cattle and horses are over. You don't have to work overtime when you come back to work after the break. You will resume working eight hours a day and get off work at that time."
More than a thousand pieces have been produced, which is enough.
· In the subsequent production, when the company generates revenue and makes money, it will no longer need to "hand-roll" production, purchase equipment to expand the production line, and recruit more employees for mass production.
He Liang nodded and replied: "Understood."
He had just walked a few steps when Lu An stopped him and added: "In addition, you put the work at hand aside and ask a few people to follow me to the capital to participate in the exhibition." Hearing this, He Liang nodded: "Okay."
Lu An is quite satisfied with him and intends to support and train him. He hopes that he can take on important responsibilities or even take charge of his own role in the future.
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