Chapter 115 Sales surge
With 1,500 first-generation armed humanoid robots delivered to the military as scheduled, the tasks set for the whole year were also completed as expected, and 2015 also ended perfectly.
2016 has arrived as scheduled, with New Year’s Day on January 1st.
· The business of major offline stores under Yuanjie Intelligent Control, including the Wanxiang Huitong authorized store, was very hot on the first day of the year.
A large number of customers rushed to buy bionic prosthetic arms or legs during the three-day New Year's Day holiday because the national subsidy officially came into effect on the New Year's Day of the new year.
The original price of a bionic prosthesis of 20,000 yuan was reduced by 17,000 yuan after state subsidies. Consumers only need to pay 3,000 yuan to buy it.
This news has been officially announced as early as last year. Most consumers who are in demand for bionic prosthetic products choose to wait for the national supplement to take effect before buying. There is no shortage of time. Unless they are not short of money, they don’t want to wait a day.
However, the vast majority of consumers are the lower class people, and the really wealthy physically disabled people have already bought it.
In addition to consumers who are waiting for the national subsidy to take effect before buying, the price reduction of bionic prosthetics to 3,000 yuan has also greatly released the market size.
To put it bluntly, the price is so cheap now that anyone who needs it will buy it without blinking an eye.
In the past, 20,000 yuan was a relatively large number for people from poor or even poor families.
But if the price is reduced by 3,000 yuan, I really won’t hesitate at all.
Metaverse Intelligent Control naturally knows that the sales of bionic prosthetics will definitely surge significantly after the new year, so it expanded its production capacity and increased production early last year.
…
January 4th, the first working day of the new year.
· Meng Qiuyan came to Lu An’s office at Yuanjie Intelligent Control Headquarters.
"With the three-day New Year's Day holiday, both online and offline sales of bionic prosthetic arms and mechanical legs exploded, ushering in a strong record-breaking reverse growth." Meng Qiuyan sat on the sofa and looked at Lu An and continued: "The total sales volume in the three days was 627,900."
Hearing this, Lu An nodded with satisfaction and said, "Well, it's a good start to the new year."
As of December 31 last year, total sales of bionic prosthetic arms and legs were 1.1752 million units, of which 838.7% were sold in the first half of last year and 336.5% were sold in the second half of the year, which was more than 300,000 units less than Luan’s original expectation of 1.5 million units.
The sales volume in the second half of the year is far lower than that in the first half, not because bionic prosthetics cannot be sold anymore, but because consumers are waiting for the national subsidy this year before buying.
In just three days, consumers spent 1.883 billion yuan on 627,900 bionic prosthetics. Without national subsidies, the amount would have been 12.558 billion yuan. Metaverse Intelligent Control sold 627,900 bionic prostheses and will receive a national subsidy of 10.674 billion yuan.
In other words, consumers bought the product for 3,000 yuan, but Metaverse Intelligent Control actually sold it for 20,000 yuan, because the state subsidy is a direct subsidy to the enterprise Metaverse Intelligent Control.
Not only did the company's profit margins not fall, but its absolute profits also surged significantly due to the sharp increase in sales volume.
Anyway, every time one is sold, the state will subsidy 17,000 yuan. The subsidy will be as much as the sales volume.
Of course, this is limited to the first generation of bionic prosthetic products. If each new generation of new products is subsidized at this level, if 5 million units are sold every year in the future, it will be equivalent to spending an annual budget of 85 billion for subsidies, which is obviously unrealistic.
Since the price drops to 3,000 yuan, consumers will definitely replace their products very quickly. They may replace them with new ones after two or three years, and then replace them again as soon as new products come out.
In the future, when the second generation of bionic prosthetic products are launched on the market, whether subsidies and support will continue to be provided depends on how the country will make subsequent policy arrangements.
According to the latest exchange rate of RMB against the US dollar, RMB 3,000 is approximately US$450.
· Overseas agents selling bionic prostheses currently sell them for US$100,000. This price can only be afforded by people from well-off families, or those living in high-welfare areas in Beiyang.
However, the vast majority of foreign consumer groups with disabilities in need can only sigh with dismay when faced with the high price of US$100,000.
It was nothing at first, but I just knew too much and became mentally unbalanced.
A man with an amputated left arm posted a video on YouTube. He broke down and scolded the sellers, claiming that he could obviously afford this product, but these unscrupulous sellers sold it for a sky-high price of US$100,000, making his life a mess.
· Most of the foreigners overseas who have broken the defense have focused their firepower on the agents and distributors of bionic prosthetics.
Because Luan gave the pricing power for overseas sales of its products to those agents, the sky-high price of US$100,000 was set by those agents, and a considerable number of people even thought it was a local product.
Those overseas agents who have been scolded do not care at all. They directly tell you the price as a market behavior.
Even some agents feel that $100,000 is not expensive at all, because the second-hand market was once as high as $150,000.
The fact that industrial products can be so expensive is largely due to the artificial scarcity of the commodity.
· Yuanjie Intelligent Control has limited the export quantity of bionic prostheses, resulting in overseas markets being in short supply and making things more expensive due to scarcity, so prices remain high.
Obviously, Lu An is not a holy mother, and his goodness has prerequisites.
For domestic consumers, the goal is not to maximize profits, but to solve social problems and obtain reasonable profits on this basis.
But for foreign countries, it is to maximize profits.
In this regard, Lu An is quite similar to Mr. Qian. When Mr. Qian teaches overseas, he only teaches once to foreign students, but after returning home, he patiently teaches again and again to his compatriots.
Although the wind, horse and cow are not related, they have the same purpose.
The 200 million people with physical disabilities worldwide, excluding those who are missing fingers or have amputations below the wrist, who can adapt to Metaverse intelligently controlled bionic prostheses, no matter how conservatively estimated, will not be less than 100 million people.
Faced with such a large market group, the total export volume of bionic prosthetics last year did not exceed 300,000 units.
The scale of market demand is measured in units of "hundred million". With such a small supply of goods, extreme scarcity is inevitable.
This is not a general commodity. It does not mean that it is not necessary if it is too expensive. It is a necessity for physically disabled people who have needs, because the quality of life is very different between those who have it and those who do not have it.
· Metaverse Intelligent Control restricts the export volume of bionic prosthetics, and those overseas agents and distributors now seem to have reached a certain tacit consensus.
Because the quantity sold is small, the price of the goods can be maintained at a high level, and the absolute profit will be greater, so you can earn more.
This logic is not only applicable to Yuanjie Intelligent Control, but also to those overseas agents.
As for those overseas disabled consumers who cannot afford it, the major overseas distributors don’t care at all. They only know how to create scarcity of goods and bring greater profits.
…
Saturday, January 23rd.
At lunch time, Lu An and Meng Qiuyan were having dinner in their villa, and the TV was playing the midday news from Yangshi News Channel.
The 2015 economic reports across the country have been released one after another. The annual economic report of Jianing City was released to the public on January 21, and was directly reported on Yangshi News today.
Because Jianing City’s economic report card last year was too dazzling.
Although it is a third-tier city, its economic aggregate is still far behind those of major coastal and first-tier cities.
But the key point is the growth rate, which can be said to be unrivaled.
The host of the live news room is broadcasting:
"Jianing Daily reported on January 22 that the Jianing City Government held a press conference on the city's economic and social development in 2015. According to the unified accounting results of regional gross product (GDP), the city's GPD last year reached 215.973 billion yuan, a net increase of 73.948 billion yuan. Calculated at constant prices, the year-on-year growth rate reached +52.06%."
This growth rate is quite exaggerated, but it is also lower than the previous value.
· The launch of high-tech and high value-added technology manufacturers such as Yuanjie Intelligent Control directly drives the city's economy to take off.
The camera switches to the press conference hosted by Wu Hongsheng on January 21.
He said at the press conference: "Last year, our city effectively responded to the complex and severe development situation. The economic operation throughout the year was generally stable, with steady progress, structural optimization, and improved quality..."
The scene then switched to the urban landscape of Jianing City, with Metaverse Intelligent Control appearing frequently. The company's bionic prosthetics, Xiaoyuan robots and other products also appeared in the lens, as well as some production scenes within the super factory that did not need to be kept confidential, as well as the new headquarters of Metaverse Intelligent Control, which is under construction in full swing, etc.
While these shots were switched one after another, they were accompanied by the narration of the news studio host:
"Wu Hongsheng said that Jianing City has achieved such gratifying economic achievements because, first, the industry is "stable and in good condition", secondly, domestic demand is "expanding and increasing efficiency", thirdly, science and technology is "gathering energy and gaining momentum", fourthly, quality and efficiency are "improving", and fifthly, people's livelihood is "heating up"."
"The current economy of Jianing City The economic development is promising, the development is moving forward, and people's livelihood is improving. "
"Jianing's people's livelihood expenditures are growing rapidly, and more financial resources have been allocated to priority areas of people's livelihood that the people are anxious about, and fiscal expenditures are full of "people's livelihood content". People's livelihood expenditures account for 72% of Jianing City's general public budget expenditures. "
"Wu Hongsheng emphasized that we should not only plan and develop the "big chess game", but also care about the "warm and cold matters" of people's livelihood, and carefully handle the things that worry, worry and worry the people. The people's livelihood security network will be "weaved closer and closer" to achieve a home for the elderly, support for the elderly, education for the children, education, medical treatment for the sick, and support for the weak."
After reporting on the news about Jianing City, other news began to be reported.
Meng Qiuyan glanced at Lu An who was dining and said with a smile: "It seems that this top leader should make progress this year."
Yangshi News gave a special report on Jianing City's economic report card, which is a proper key praise for top students and is obviously a precursor to progress.
Lu An pondered for a moment and said: "It shouldn't be that fast. After all, he was promoted to three levels in a row before, and it's only been two years. He will probably improve next year, but he probably won't improve this year."
Meng Qiuyan thoughtfully said: "Yes, his progress has been as fast as a rocket."
Jianing City's economic report card last year was really eye-catching, especially the annual growth rate of +52%, which ranked first among the top 100 cities in the country.
Jianing City's total GDP also ranked among the top 100 cities in the country for the first time, ranking 93rd with a total GDP of 215.973 billion yuan.
With a report card like this, progress is certain.
The current Jianing City is definitely a perfect place to “boost performance”, and it’s the kind of place where you can win without hesitation.
In the past, no one cared about it, but now everyone wants to grab it. Without strong resources, there is no way to get it.
Meng Qiuyan seemed to be thinking about himself and said: "If he progresses and gets promoted, will the latecomers change his mind about the situation in Jianing City?" Hearing this, Lu An shook his head and said firmly: "No. The domestic policy has a strong continuity. If it is changed, it will be a slap in Wu Hongsheng's face. If you change it before he gets promoted, there is nothing you can do about it, but The fact that you can come to Jianing City to replace him means that he will definitely go up. How can latecomers not think twice about it? " Lu An added: "Wu will be offended even if the major reform is done well, but if it is failed? Oh, no one can say anything to you. And I believe that he will definitely arrange everything before he advances. After all, this is the place where he takes off. "
"As for the latecomer, there is no need to mess around if you can win the game. Even if you take a step back, the superior who transferred him will definitely tell him repeatedly not to mess around and just win, so there is no need to worry." Meng Qiuyan thought about it and felt that Lu An's analysis was reasonable.
Jianing is now a hot spot. Not just anyone can come if they want to. The resources are not strong enough and there is no way to get involved.
…
(End of this chapter)