Chapter 250 Brain Computer Internet Cafe—Yuanverse Experience Center
Among the major domestic Internet companies, Ali Group has a relatively large presence in the film and television sector.
In May last year, Ali Pictures indirectly held about 10% of the equity of Dadi Cinema, with the purpose of providing pilot theaters for Taopiaopiao, membership, derivatives, and GG digital transformation.
In addition, in December last year, it acquired 8.94% of Bona's equity, with the intention of binding the entire link of content, distribution and screening.
Now, Ali is also decisively handling these businesses.
Either cut it off directly or marginalize it directly without investing additional resources.
After experiencing the shock brought by the virtual digital world of brain-computer terminals, almost all Internet companies with theater-related businesses have come to a surprisingly unanimous conclusion: film production will still exist, and the demand for movie viewing will also exist, but the offline theater lines that play movies will basically be finished!
Watching movies through brain-computer terminals will not only not be inferior to the viewing experience in offline cinemas, but even far exceed it.
The degree of freedom in watching movies is quite high. You can fast forward and rewind at will.
Whether it is the movie-watching experience or the cost of movie-watching, it will completely overwhelm offline cinemas.
Under this situation, the number of moviegoers in theaters will definitely drop sharply in the future, and cinemas will close down on a large scale. This is only a matter of time.
Although the threshold for viewing a movie must first be a brain-computer terminal device, and most consumers certainly cannot afford a brain-computer terminal that costs 50,000 yuan, there will inevitably be operating venues such as "brain-computer terminal Internet cafes", so the threshold for watching movies is even lower than that of a movie theater.
As time goes by, the first half of the year has officially come to an end, and July has arrived as scheduled.
In the second half of the year, Lu An’s focus shifted to various matters related to brain-computer terminals. There was an important matter that needed to be finalized.
That is the problem of audience in the early stage of product release.
The retail price of brain-computer terminals is 50,000 yuan. As a mass consumer group, only a few rich people can buy it for themselves at this price, and it is unlikely that the vast majority of ordinary Internet users can afford it.
Taking current personal computer desktops as an example, the price of around 5,000 yuan is the price range with the widest audience.
Most people cannot afford it, and if the number of users of brain-computer terminals cannot be increased, it will be difficult to establish an ecosystem for the entire virtual digital world.
For this reason, Yuanjie Intelligent Control has already had a solution.
It is surprisingly a traditional Internet cafe, but the difference is that it is replaced by a brain-computer terminal.
In this way, in the early stages of the product’s launch, when mass consumers cannot afford brain-computer terminals, a large number of users can be obtained, thereby establishing an ecosystem.
Yuanjie Intelligent Control’s new headquarters, chairman’s office.
“Mr. Lu, the research report on cities across the country has been completed.” Zheng Houwen came to Lu An’s office to report on the work, “In general, the overall budget for building a ‘Metaverse Experience Hall’ with 100 machines is around 4.3 million yuan. "
Zheng Houwen calculated the budget cost of 4.3 million yuan based on the brain-computer terminal's 31,200 yuan.
After a while, Lu An thought about it and said: "So, if the purchase price is 50,000 yuan, it will cost more than 6 million."
Hearing this, Zheng Houwen nodded: "About this number."
Zheng Houwen reported that the budget cost of 430 square meters is because Yuanjie Intelligent Control plans to directly operate the brain-computer Internet cafe.
Because in the early stages of product release, other Internet cafe business owners may not dare to invest money. After all, the cost of investing in a brain-computer Internet cafe is about ten times that of a traditional computer Internet cafe.
The risk is too great, and the birth of new things is full of uncertainty. If you are not sure that you can make money, you will definitely choose to wait and see.
This hinders the popularization of brain-computer terminals and the growth rate of user scale.
Hence, Lu An decided to let Yuanjie Intelligent Control come into operation and registered the three words "Yuanjie" as a trademark, but the purpose was not to compete with traditional Internet cafe merchants for business.
But I dare to be the first to be the first to eat crabs, so that everyone can see whether opening a brain computer Internet cafe can make money.
The money-making ability of Naoji Internet cafes is similar to that of Internet cafes at the turn of the millennium. When one opened, it became very popular. It was full every day and made a lot of money every day.
When the time comes, there will naturally be a lot of people rushing in to get a piece of the pie.
Lu An glanced at Zheng Houwen and asked: "With a store opening cost of about 6 million, what is the payback period?"
Zheng Houwen replied: "Based on the regular price of 12 yuan/hour and an attendance rate of 65%^70%, the payback period is about 30 to 35 months."
Hearing this, Lu An couldn't help but nodded: "Well, that's good, it takes less than three years to fully calculate, and the payback cycle is quite fast."
If the investment cost is 600,000, this payback period is not cost-effective, and the risks and returns are not equal.
However, an investment of more than 6 million yuan can recover the cost in less than three years. For those business owners who open stores, it is a dream.
In Lu An's eyes, the scale of 6 million yuan is similar to 600 yuan, but in the eyes of ordinary people, it may be an astronomical amount that cannot be earned in a lifetime. Even for small and medium-sized merchants who operate Internet cafes, it is a very large amount of investment.
Based on the boarding price of 12 yuan/hour and an average attendance rate of 65%^70%, it can be roughly calculated that the daily turnover is about 18,700 to 20,000 yuan, and the annual revenue is about 6.8 million to 7.35 million yuan.
The actual situation is certainly not so much. There will be recharge activities throughout the year. In order to lock in users, a membership system will inevitably be launched. Members will receive discounts on consumption, etc. However, maintaining annual revenue of 5 million yuan is not a big problem.
The main reason is that the operating costs are not low and the space occupied is much larger than that of traditional Internet cafes. In addition, a brain-computer Internet cafe with 100 machines requires a total of 20 employees including network administrators, cashiers and waiters to operate smoothly.
If the average monthly salary is 5,000 yuan, 20 employees will have to pay a salary of 1.2 million yuan per year. If you have to pay social security and other expenses, you will have to increase the expenditure.
In addition, even the rent expenses are relatively high. However, brain computer Internet cafes are generally not opened on the first floor, where the rent is the most expensive, but on the second or third floor. The rent will be much cheaper, but because of the larger space requirements, the annual rent is likely to be around 400,000 to 500,000.
Including technical service fees, environment, fire protection, taxes and other expenses, the net profit in a year is about 2 million
.
Of course, if you encounter a shady boss who refuses to pay social security or other things to your employees, you may earn more.
It is 100% certain that there will be business owners who do not pay social security for their employees. Maybe the wages will be lowered. The waiter's salary will be only 3,000 yuan. In that case, it is not impossible to compress the current cycle to 25 months.
After a while, Lu An asked: "Has the plan for the Yuanverse Internet Cafe been released? How is the consumer side done?"
Hence "The overall plan has been initially finalized." Zheng Houwen immediately made a detailed report to the big BOSS.
At present, the consumer service prices of Metaverse Intelligent Control’s “Metaverse Experience Center” are being formulated.
The regular price is 12 yuan/hour. After registering as a member, you will enjoy a series of discounts. Members are divided into five levels: ordinary members, gold members, platinum members, diamond members and black gold members.
Ordinary members enjoy a 10% discount, which is 10.8 yuan/hour.
Gold members enjoy a 15% discount, which is 10.2 yuan/hour.
Platinum members enjoy a 30% discount, which is 8.40 yuan/hour.
Diamond members enjoy a 50% discount, which is 6.00 yuan/hour.
Black gold membership discount is 25% off, which is 3.00 yuan/hour.
Member upgrades are calculated based on points. 1 yuan spent on the machine is counted as 1 point, and gifts are also counted. For example, in the more recharges, you will get more gifts. If you recharge 500 yuan at a time, you will get 100 yuan. Then after the 600 yuan is consumed, it can be counted as 600 points.
As long as you register as a member, you can become an ordinary member.
With 1,000 points or more, you can become a gold member, with 3,000 points, you can become a platinum member, with 8,000 points, you can become a diamond member, and with 20,000 points, you can become a black gold member.
In addition, in addition to some specially launched recharges, discounts and other activities.
There are also regular recharge activities. Generally speaking, the more you recharge, the more you get.
In terms of permanent recharge activities, if you recharge 100 yuan at a time, you will receive an additional 10% of the recharge amount, which is a gift of 10 yuan; %, you will get 100 yuan; if you recharge 1,000 yuan, you will get 30%, or 300 yuan; if you recharge 2,000 yuan, you will get 50%, or 1,000 yuan; if you recharge 5,000 yuan, you will get 100%, or 5,000 yuan.