No. 127, Zhen'an West Road, Xiabian Community, Chang'an Town, Dongguan, Guangdong.
Xingchen Electronics Factory.
Li Yan was sitting in the slightly decorated factory director's office on the second floor, thinking carefully about something, and he was still writing and drawing on his notebook with the ball pen in his hand.
· Formerly a senior product manager at a major domestic mobile phone manufacturer, he was working overtime to release a new project and was under tremendous KPI pressure.
But there is no other way. Project bonuses and dividends are the key to repaying your mortgage.
Hence, sudden death.
Don’t be surprised.
The past life itself has no worries. The past is over, so let’s start over!
What is the experience of being reborn?
Li Yan felt very happy.
What is more enjoyable?
That is to be reborn as a small rich second generation.
The Li family is a typical small private entrepreneur with a "front shop and a back factory" style. His father, Li Guodong, seized on the boom in overseas business in the 1990s and accumulated a modest family fortune.
Just last year, he died in a car accident.
Now this Xingchen Electronics Factory, which is not a small scale, has been taken over by myself.
Mother Zhang Lan, a housewife with a gentle personality, takes care of her sister at home.
Sister Li Meng is in kindergarten.
Li Yan sat in front of the computer and spent half a day digesting everything about this 22-year-old young man who looked the same as himself and had the same name.
Of course, it also includes everything I have now.
What do you have now?
An electronics factory.
And...
That is because I know the development of the entire mobile phone industry from 2007 to 2024, major technical nodes, capacitive screens replacing resistive screens, 3G/4G/5G iterations, fingerprint recognition, full screens, folding screens, classic models of success and failure.
Understand the development path of mainstream technologies, such as how battery energy density is improved step by step, the evolution of fast charging technology from 5W to 200W, and camera solutions from single to multi-camera.
And he has a complete map of China and even the global consumer electronics supply chain in his mind.
He knows what kind of suppliers can be found in Huaqiangbei, Shenzhen, Dongguan, and Suzhou respectively, whose products are of good quality and whose prices are cheap.
Knowing which technologies are gimmicks and which designs have flaws, such as the heating problem of a certain chip or the hidden yield rate of a certain screen, these experiences will enable him to perfectly avoid pitfalls after rebirth.
In addition, he has a deep insight into the effective mobile marketing methods in the past two decades, such as TV GG, celebrity endorsement, Internet hype, offline channel war, and fan economy.
Of course you know that in 2007, this year...
This is an era when copycat phones and feature phones have gone from the golden age to desolation!
For example, famous brands: America has apples, China has pineapples! Pineapple phone!
The Apple iPhone was released in 2007, the Android system was open sourced in November 2007, Nokia Symbian is booming but has shown signs of fatigue, and HTC's WM mobile phone is a niche toy.
This is the eve of an era of change!
If these are some major events related to the development of the times.
Then MediaTek (MTK) launched the first mobile phone chip Turnkey solution in 2003, which was a small event among the big events.
imagine, at the beginning of the new millennium, holding a Nokia was a very prestigious thing.
But its price also prohibits many people.
At this moment, a company called MediaTek changed the rules of the game.
In 2003, it launched something called a “turnkey solution.” To put it simply, it packaged the most difficult core parts of building a mobile phone. Whoever wanted to build a mobile phone could do it as easily as “building blocks”—buy a set of screens, casings, and batteries from Huaqiangbei, assemble them, and sell them.
Once this threshold was lowered, the small workshops in Huaqiangbei became completely prosperous.
How exaggerated?
It can be done by "a team of three people". They can come up with several new models in a day, and more than a thousand models can be released in a year!
The price is also very affordable, ranging from 200 to 500 yuan. The key is to "understand China".
Dual SIM card dual standby? Do it!
The sound is not loud enough? The speakers are tuned to be louder for you!
Even developed the "magic skill" of "four cards and four waiting".
In 2005, hundreds of millions of these "shanzhai phones" were sold in Shenzhen, accounting for one-fifth of the global mobile phone market.
Huaqiangbei at that time was a well-deserved "mobile phone empire"!
Although it has been two years since MediaTek launched the turnkey solution, the penetration rate of mobile phones in China's second- and third-tier cities and vast rural areas is still not high at this time. There is still a huge market for "from scratch", and there is huge room for survival of copycat phones and feature phones.
Li Yan was just in time to catch up with this trend.
You must know that the barriers to making mobile phones are gone now. In addition, from 1998 to 2004, domestic mobile phone manufacturers could only engage in mobile phone manufacturing if they obtained a mobile phone production license issued by the Ministry of Information Industry.
Since 2004, mobile phone production access has been changed to an approval system.
However, in October 2007, just last month of this year, the country abolished the mobile phone production approval system and instead implemented a dual mechanism of mobile phone network quality inspection and consumer complaint monitoring.
Manufacturers only need to pass the Thiel Laboratory test to obtain network access certificates, and at the same time, the regulatory authorities can dynamically adjust the company's production qualifications based on the number of complaints to actually produce and sell mobile phones!
At this time, Li Yan was exactly at the time when mobile phones could be produced without a license!
The right time, right place and right people, the advantage is mine!
Does the title Libus or Yanbus sound pretty good? 』
...
Li Yan stood up, holding a notebook and ball pen in his hand, and came to the mirror next to the office to take a look.
Haired with dark circles under his eyes, he looked very haggard, but he could not conceal his handsomeness as a young man.
Fair skin, high nose bridge, and sharp facial features.
The net height is 1.8 meters, which is not that common in the south at this time.
I have lost a lot of weight recently due to excessive stress, reaching a little over 130 pounds.
Since his father passed away, the electronics factory was unprepared and had to be taken over by himself. For a young man who had just graduated from college, it was a very difficult thing.
Happily, my predecessor was quite familiar with my own factory. Some of the factory managers were my father’s elders or relatives of the family. With everyone’s help, I was able to stabilize the situation.
It's just that as time goes by, orders with low profits, coupled with a large number of employees, and new orders after his father's death are not so easy to receive, the factory has now reached a very dangerous situation.
Cash flow is extremely depleted.
Existing OEM orders have very low profits and cannot solve the fundamental problem.
Li Yan looked at the notebook in his hand.
There is a batch of unsalable radios and electronic accessories in the warehouse, with a book value of about 80,000 yuan, but it is difficult to sell them at the original price.
The factory still has a payment of 300,000 yuan that has not been recovered, but there is basically no way to do it because the account period is very long and cannot be cashed out immediately.
If it was the original Li Yan, he would be sighing at this time.
But at this time, Li Yan just put down the notebook and pen in his hand, looked at his haggard face, poured some water from the thermos bottle on the side into the basin, washed and wiped his face.
Looking at his face that looked a little better, Li Yan took his notebook, opened the office door and walked out.
Going downstairs to the open space of the factory, Li Yan looked at the Xingchen Electronics Factory where his business started.
This is an old three-story reinforced concrete factory building built in the late 1990s. It has white tile walls on the outside, and some of the tiles have fallen off.
Covers an area of about 800 square meters.
The first floor is the production workshop and warehouse.
There is an injection molding workshop that occupies half of the area. There are 15 old-fashioned horizontal injection molding machines neatly arranged inside, with tonnage ranging from 80T to 200T. They make huge noise during operation and are accompanied by the smell of heated plastic.
The corner is the raw material area, where ABS, PC and other plastic particles are piled.
There are two simple belt assembly lines about 20 meters long in the assembly workshop. Soldering irons, screwdrivers, glue guns and other tools are placed at the workstations. The end of the assembly line is the packaging area.
The warehouse is located at the innermost side of the factory building. It is piled with finished products, semi-finished products and raw materials, which looks a bit messy.
The second floor is the office, conference room, quality inspection room, and staff canteen.
There are about seventy employees in the factory, and the scale is that of a typical small electronics factory. It is definitely not more valuable, but it is still more than the previous one.
"Xiaoyan! No, you can go back and rest! Look, you haven't slept in the past few days? This is not going to work!"
Li Aiguo, his uncle, was also the key person who helped him control the factory after his father's death, and was the production supervisor of the factory.
There are no so-called relatives seizing power after the death of the father. After all, the grandparents are still there, and the relatives of the whole family are still there. Doing so will be criticized by thousands of people.
Moreover, Li Aiguo himself is a retired soldier. Diligence, honesty and competence are his personal labels.
Li Yan looked at his third uncle who came out of the workshop at this time, shook his head slightly and said.
"I'm fine, Third Uncle, don't worry."
Looking at what Li Aiguo had to say, Li Yan continued to speak.
"Third uncle, please call Master Wang, Sister Li, Aunt Zhang and two people from the technical department to the conference room on the second floor. Let's have a meeting. I have something to announce."
Li Aiguo looked at his nephew and wanted to say something, but he nodded and ran back to call someone.
Li Yan did not go around the factory anymore, but went straight back to the second floor, went to the conference room, opened the door and walked in.
…
Li Yan sat at the top of the conference room and looked at the core personnel of Xingchen Electronics Factory who came in in a hurry.
What I am thinking about is the next development path.
Making money, doing business, living well and enjoying yourself, this is the theme of life!
To enjoy it well, it is necessary to make money and start a career.
At this time, Li Yan looked at his electronics factory and thought about his plan.
He knows that the first and second tier cities are dominated by Nokia and Motorola at this time, but there are huge gaps in the vast counties, towns and rural markets.
What consumers there need is: an "artifact" that is extremely cheap, has loud sound, has ultra-long standby time, has a super-strong signal, and is sturdy and durable.
Li Yan wants to start with functional phones in rural areas and work his way up to the top step by step!
Looking at the core factory personnel arriving in the conference room one after another, Li Yan cleared his throat slightly without any preparation and looked at the people who sat down quietly.
"Let me talk about the next arrangements for the factory..."
"Making mobile phones!"