The second floor of Xingchen Electronics Factory, open office.
The air smells of old computers, tea leaves and a hint of plastic.
Production supervisor Li Aiguo, purchasing sister Li, finance aunt Zhang and others sat around an old wooden coffee table, with worries and doubts written on their faces.
“Make a mobile phone!”
Li Yan looked at the people sitting there.
Production supervisor Li Aiguo, his third uncle.
Sister Li, the purchaser and warehouse manager, is a distant relative of my father. She should be called aunt.
Financial and administrative aunt Zhang is also a relative of the family.
This is a typical small electronics factory in the south, and it is also a family-owned electronics factory.
Perhaps many people are saying that family-owned businesses have many disadvantages, and this is indeed the case.
However, the benefits of such an enterprise cannot be ignored.
That is a high concentration of power and an inherent sense of trust.
As for other disadvantages, Li Yan feels that they are not worth mentioning at this time.
There are two engineers sitting there.
But in fact, he is a technician who graduated from a technical secondary school and can understand circuit diagrams. He is responsible for maintaining production equipment, debugging injection molding machine parameters, and solving some simple production problems.
This is considered the core figure of his own factory.
As the production supervisor, Li Aiguo opened his mouth to say something, but Li Yan did not give everyone a chance to talk and continued.
As a senior product manager, my personality is probably the best among the team.
I have my own judgment. As a leader, you are only responsible for executing what I say.
If something goes wrong or something goes wrong, I will naturally be responsible for it.
Don’t refute, don’t babble, do it immediately!
This is Li Yan's character.
As for why everyone in the team can tolerate me and think that I am a pretty good leader, it is not difficult to guess.
The distribution of project bonuses is very reasonable.
Performance is also given without any complaints.
"Xiao Zhou, take out your mobile phone."
As an engineer at Xingchen Electronics Factory, Zhou Wei was not very old, only two years older than Li Yan. When he heard the factory director ordering him, he quickly took out his mobile phone from his pocket and handed it over.
Li Yan stood up, holding the slightly bulky Tianyu A615 mobile phone with a large screen in his hand.
Put the Tianyu A615 on the coffee table with a "pop" sound. The sound is not loud, but it attracts everyone's attention.
"I know that everyone is unsure and thinks that I'm young and fooling around. The factory's efficiency is not good now, and we must change. How to change? The way is right here."
Li Yan spoke, his tone calm but with an unquestionable determination.
He picked up the Tianyu A615.
"This is a very popular mobile phone on the market, Tianyu A615. The retail price is about 800 yuan, right? Xiao Zhou?"
He paused and glanced at Xiao Zhou.
Xiao Zhou nodded quickly and said, "Yes, it was 859 yuan when I bought it."
Li Yan continued.
"How much do you think it costs?"
His third uncle frowned, habitually thinking from a manufacturing perspective: "The casing, screen, battery... a set costs three to four hundred, right? "
Li Yan smiled. He picked up the screwdriver he had prepared and skillfully removed the back cover of the phone and the battery in front of everyone. The last few quick disassemblies exposed the entire motherboard to everyone.
Xiao Zhou:...
"Uncle, you are right, but not right."
"And Xiao Zhou, I will get you a thousand yuan later to buy a new one."
"Director...No, no, no, no, no!"
Li Yan waved his hand and continued his topic.
Pointing to the green motherboard, "Everything is on it. The core is this chip, the solution of Taiwan MediaTek MTK. It integrates the core functions of the mobile phone, and it is called "public board" on the market. "What does this mean?" Li Yan looked around them, "It means that the technical threshold for making mobile phones has been eliminated! We don't need to develop communication protocols and write underlying code ourselves. All we have to do is assemble!"
He pushed the motherboard over so that everyone could see it more clearly.
"This board is sold by some agents in Huaqiangbei, and the price per piece is less than 200 yuan!" Li Yan revealed the first big figure.
Sister Li took a breath. She was in charge of procurement and was extremely sensitive to the price.
"Add this screen," Li Yan pointed to the removed screen, "40 yuan. Battery, 20 yuan. Camera, 30 yuan. Speaker, earpiece, keyboard, case, all these bits and pieces added up, will not exceed 100 yuan!"
He picked up the calculator and pressed it quickly.
"The board is 200 yuan, other accessories are less than 100 yuan, and the total cost may be less than 300 yuan! And it sells for more than 800 yuan! The profit margin here is more than 100%!"
Aunt Zhang adjusted her glasses and retorted subconsciously: "Xiaoyan, the accounts can't be calculated like this, there are also labor, water, electricity, losses..."
"Aunt Zhang, you've got the point!" Li Yan interrupted her, speaking faster.
"Even if labor, water, electricity, and taxes are included, the cost of one unit is higher, which is 350 yuan! And once the purchase volume increases, the price can be further reduced to less than 300 yuan! We wholesale to channel dealers, instead of selling 800 yuan, we only sell 50 yuan 0 yuan! With one unit, we can make a net profit of 150 yuan! "
He looked at the three elders with some scrutiny: "How much do we make from making phone casings? One yuan? Or two yuan? How many units do we have to make to earn this 150 yuan?"
The orders in the factory today are for "Jinsheng Electronics". Even if they are completed, the net profit will be less than 7%, and the balance settlement period is long, as everyone knows.
The office was completely silent, except for the faint roar of the injection molding machine outside the window.
The comparison of this figure is so shocking.
As the production supervisor, Uncle San stared at the mobile phone that had been dismantled into parts, his brows furrowed, and he had already made his own judgment in his heart, but he had not changed his mind for a while.
Li Yan didn't waste much time on unifying his thoughts.
He continued.
"First, the shell! This is our old business! Ready-made in the injection molding workshop! Tianyu's shell is too ugly, we can make it more beautiful, thinner, and more colorful! We can control this part of the cost lower than them!"
"Second, assembly! Connect the purchased screen, battery, and camera to the purchased motherboard, and then put on the new shell we made ourselves. This is similar to how we assemble telephone circuit boards now. Is there an essential difference? No! It’s just that the thing is smaller and requires more care! "
"Third, test! Turn on the phone and see if the screen can be turned on, make a call and see if the call works. Is this difficult? Not difficult! "
Li Yan leaned forward, put his hands on the coffee table, and looked at the three managers who were stunned by his numbers and logic.
"The plan is very simple! Source the core motherboard from outside, make your own advantageous casing, and use existing manpower for assembly and testing."
"Our only risk is to advance money to buy the first batch of motherboards and accessories. But this is not a problem!"
Li Yan stood up and said after pondering for a moment.
"Please note this, I will make the following arrangements..."
"Sister Li, you have a broad path, go to Huaqiang North to talk to the agent of MTK."
"Uncle Three, you are very skilled in craftsmanship. Please lead the technicians to study how to assemble this pile of parts quickly and well, and establish rules."
He finally picked up the dismantled Tianyu A615, like raising a flag.
"There is nothing mysterious about this thing. It is the only chance for our factory to get out of trouble and make a fortune. It's not about high technology, it's about cost-effectiveness, and speed!"
After Li Yan finished speaking, there was a brief silence in the office.
The third uncle looked at the parts, his eyes no longer doubtful, but began to figure out how to arrange the workstations.
Sister Li quickly calculated the procurement costs and channels in her mind.
Aunt Zhang's abacus beads seemed to be crackling in her heart.
· Under a crisis, a clear, profitable and seemingly feasible plan has the greatest persuasiveness.
"Finally! Let me say a few more words..."
Li Yan knocked on the table, his face no longer had the kind and gentle expression he had just explained to everyone, but a slightly indifferent face.
"Everything that follows. I say! You do it! After completing this batch successfully, I will give everyone a bonus, starting with half a month's salary!"
"But the ugly words are ahead, next, don't question my decision! Otherwise..."