At the Wuhan exhibition at this moment, Mr. Qian, a large provincial HUB agent who originally represented Tianyu and Gionee, was attracted by the models and he just wanted to take a look.
But after Li Yan personally handed him an engineering prototype and let him feel the paint on the casing and experience the power of the dual speakers, Mr. Qian's expression changed from casual to serious.
"Mr. Li, right? This machine of yours...has something. How can I represent it?"
When Li Yan quoted the wholesale price and GG support plan, Mr. Qian hardly hesitated and made a decision on the spot: "HUB Provincial representative, do it for me. I will immediately ask the finance department to make a deposit, and the first batch of 3,000 units will be shipped!" He was keenly aware that this was by no means an ordinary copycat phone, but a "hot bomb" that could impact the existing market structure.
Li Yan immediately took the boss to a table nearby and began to discuss in detail. Although he had already seen signs of explosive effects, general agent-level orders still had to be discussed in person by Li Yan.
The regional managers of Tianyu and Gionee were gathering together and chatting at the side of the exhibition.
At first, their sales staff saw Xingchen’s modeling tactics at the exhibition and scoffed at them: “It’s just crooked, they only have these gimmicks because the products are not good.” Long legs! Such breasts! Such waist!”
But a few days later, when their subordinate dealers began to report that “many stores below were asking for Xingchen products”, and some small dealers even reduced the delivery of their products, they realized the seriousness of the problem.
They immediately asked the marketing department to buy a few Xingchen S1s to dismantle and study.
The conclusion made them both relieved and stressed:
What they were relieved about was the core MTK solution, and there was no disruptive technology.
But the pressure is that the other party's ID design, acoustic adjustment, software optimization and marketing strategy are completely beyond their scope of cognition.
The ultimate pursuit of user experience is something traditional brands like them, who are used to making minor changes to public models and selling products through channels, have never thought of.
They held meetings all night to urgently discuss countermeasures.
Is it a follow-up imitation? Or is it price reduction?
But the ship turned around in disaster, and their reaction speed was far less flexible than the stars.
The pure copycat small factories are in trouble.
These workshop-style factories are completely confused.
While they were still competing to see who had the lower price, a star suddenly appeared, using higher prices and more violent GG, turning the market upside down.
"He sells it for 638? How much does it cost? Where does he get the money to play GG?" This is the question they cannot understand the most.
Their only way to deal with it is: counterfeiting.
Immediately began to look for similar coating processes and dual speaker solutions, trying to launch imitations such as "Star S2" and "Galaxy S1" as soon as possible, but the quality and experience were simply unmatched in the short term.
At this time, some forums and small magazines focusing on consumer electronics on the Internet began to post posts discussing the Star S1:
"Holy shit! I discovered a magical machine with a ridiculously loud sound! 》
"Xingchen S1 Experience: This may be the first "consumption upgrade" in the copycat mobile phone industry"
"Analysis: How did the Star Mobile phone instantly detonate the market through differentiated marketing? 》
Although the volume is not loud, it marks the beginning of the stars breaking through the circle and entering the wider public's field of vision.
But here, the 20,000 yuan of funds approved by Li Yan still plays a role. Its efforts in Tieba and various forums also affect the sales and external impression of mobile phones.
At this time, in the Xingchen Electronics Factory, the temporary "customer service center" set up by the factory was actually finance aunt Zhang and two clerks, guarding three phones, and it was completely paralyzed.
The phone rings one after another, never stopping.
"Hello? Yes, yes, yes, we are Xingchen Mobile!"
"Agent? Which region are you from? Oh, it's from Henan. I'll transfer your call to our Henan general agent. …”
“Buy it personally? You have to go to the local mobile phone store to check it out. We are a manufacturer and we don’t sell directly...”
Aunt Zhang was very busy, but she was overjoyed.
She has never experienced such a frenzied questioning about a product.
Li Yan's third uncle is in charge of the factory and is responsible for production and delivery.
He looked at the new orders coming from the newly formed sales department and shouted at the production line: "Hurry up! The warehouse is almost empty! Master Wang, work overtime tonight and get double your salary!"
The first batch of 5,500 mobile phones produced had already been divided up by agents from all over the country before the Zhengzhou exhibition ended.
The order list has now reached more than 10,000 units.
Li Yan made a prompt decision and approved another large sum of money from the loan, asking Uncle San to purchase double the amount of materials immediately, and the production line began to work in two shifts 24 hours a day!
Those agents who were the first to receive calls from Li Yan’s sales team and were still doubtful felt regretful at this moment.
They first saw the intensive GG bombardment on TV, and then heard colleagues who came back from the Zhengzhou exhibition saying how popular the exhibition was.
Boss Zhou, a Hunan agent who sells off-brand machines and Tianyu A615, immediately pulled out the business card left by the Xingchen salesperson before and called over in a hurry:
Hello! Xiao Zhang? I’m from Changsha! Yes, yes! Give me 500 units! No! 800 units in cash!”
All brand loyalty is fake.
I will sell whatever machine is easy to sell and has high profit!
This is the eternal creed of all channel dealers.
Xingchen S1’s visible differentiated selling points and GG support make it a popular product in the eyes of channels.
…
When Li Yan moved to the Wuhan exhibition, the small team of three he led was more capable.
Same modeling strategy, more proficient sales words.
At this time, the mobile phone in his pocket kept vibrating, and there were text messages:
"Mr. Li, the Zhejiang model has arrived, order another 2,000 units!"
"Mr. Li, the king of the Northeast The boss wants to talk about provincial agents! "
"Xiaoyan, the warehouse is empty again!"
Li Yan looked at the text message and then at the bustling agents vying for quotations in front of him, with a winner's smile on his lips.
The cost is 328, the wholesale price is 478, and the retail price is 638.
The seemingly inconspicuous profit of 150 yuan per unit is converging into a raging river of wealth at the rate of several units per second, pouring into the account of Xingchen Electronics Factory.
He knew that he had already won his first victory in this battle.
Xingchen Electronics Factory, a small ship that had been stranded for a long time, was finally pushed back into the sea completely by him with a mobile phone and a crazy marketing campaign, and began to move forward at full speed.
At this time, Li Yan was in the hotel room at the Wuhan Exhibition, looking at the text message sent by his third uncle: "Xiaoyan, you are crazy! The inventory has been cleared! The order has exceeded 30,000 units! The rush call is going to blow up the production line!"
Li Yan rubbed his dizzy head. He had just reached a general distribution agreement with a powerful agent in Wuhan, so he drank a lot. Although his subordinates blocked him a lot, he still drank too much.
At this time, facing the text message sent by his third uncle, Li Yan immediately made arrangements.
First of all, order Uncle San to expand production capacity at all costs.
Emergency recruitment of more workers and implementation of three shifts.
At the same time, Sister Li was sent to the key component suppliers to monitor the goods on site to ensure a continuous supply of materials.
Then the second batch of GG money was immediately sent to Sanshu, asking him not only to broadcast it on existing provincial satellite TV stations, but also to expand it to more local stations, forming a GG encirclement network with nowhere to escape.
Next, Li Yan called Sister Li and strictly ordered the sales team to strictly implement the "regional agent" system to prevent cross-selling.
For the core agents that have been supported in the early stages, priority will be given to ensuring supply and consolidating alliances.
At this time, under the huge pressure on production, Li Yan had to talk to his third uncle every day, repeatedly emphasizing: "Uncle San, the speed must be fast, but the quality bottom line must not be broken! Every mobile phone that goes out must meet the standards!"
In this way, the Star S1 rushed into the lifeless copycat phone market in 2007 like a ferocious catfish.
It used a three-dimensional war that combined advanced product definition, saturated GG bombing, deep channel profits and crazy ground promotion to tell everyone: the market can still be played like this.
Li Yan stood in front of the hotel window, looking at the night view of Wuhan.
He knew that the first battle was won, but the war had just begun.
The counterattack of imitators and giants will come soon.
And he was already ready for the next card.