Time: Mid-January 2008, the beginning of the twelfth lunar month.
As the New Year approaches, there is a hint of New Year's flavor in the air, but the atmosphere in Xingchen Electronics Factory is getting stronger.
The early morning sunlight shines through the blinds and onto the long table in the conference room of Xingchen Electronics Factory.
Li Yan was sitting in the main seat, with a notebook and a stack of design sketches spread out in front of him.
Master Wang, Sister Li, Aunt Zhang, Brother Zhang and other core management personnel took their seats one after another. Everyone's face was full of expectation and a little tired - the success of the past month has left everyone in an excited and nervous state.
"Good morning, everyone." Li Yan got straight to the point, his voice was steady and powerful, "Today's meeting will determine the development direction of Xingchen Electronics next year or even the next five years."
Li Yan stood up and pasted several design sketches on the whiteboard.
·The shape of the mobile phone in the sketch is smooth and fashionable, especially the metallic texture and the huge screen, which is in sharp contrast with the mobile phones on the market.
"This is our next-generation product, Xingchen S2."
Li Yan's eyes swept over everyone present, "The success of S1 proves that we are on the right track, but now that imitators have appeared, we must continue to keep our distance. Far ahead! "
"S2 will adopt a design with a metal middle frame and a glass back cover." As soon as Li Yan finished speaking, Master Wang frowned.
"Mr. Li, the cost of metal and glass is too high, and the production process is..."
"I know," Li Yan interrupted with a nod, "That's what I'm going to say. We don't use a full metal body, we only use metal for the frame, and tempered glass for the back cover. This can not only ensure high-end quality, but also control costs. "
"Secondly, it's a larger screen! A more optimized button layout!"
"Screen size, choose a 2.8-inch screen, which is different from the 2.0-2.4-inch mainstream competing brands on the market now!"
Li Yan deeply knows that although a larger screen is a trick that is tired of being used by later generations, in this era of feature phones, it means a lot of things, especially sales.
He turned to Brother Zhang: "The purchasing department must find a suitable supplier as soon as possible, and the unit price for bulk purchases of screens and glass must be reduced to less than 30 yuan. "
"Secondly, in terms of functionality, we need to make three breakthroughs: "Li Yan wrote the keywords on the whiteboard:
"King Kong Pro sound system: adding a passive bass diaphragm, the cost increases by 5 yuan, but the sound quality is significantly improved."
"Super Power Saving 2.0: Through software optimization, the pure standby time is aimed at one month. This is a task outsourced to the software team."
< br/> "RGB colorful lighting effects: allow users to customize light colors and increase playability. "
"The most important thing is pricing. "
Li Yan emphasized, "Roughly speaking, the cost of Xingchen S2 will fall around 368 yuan. Our wholesale price is temporarily set at 568 yuan and the retail price is 698 yuan. It is only 60 yuan higher than S1, but the experience is significantly improved. "
Sister Li asked: "Mr. Li, will this increase affect sales? After all, it has compressed the agent's delivery price and profit margin, and after all, our end customers are very price-sensitive. "
"That's a good question." Li Yan nodded, "This requires your sales department to do a good job in speaking skills. Let customers understand that spending more money will get a qualitative improvement. At the same time, we need to optimize the supply chain and scale production. To reduce costs instead of blindly lowering prices. "
Li Yan arranged the work, and then the next arrangements.
"Sister Li," Li Yan turned to the sales director, "I will approve another 500,000 marketing budget. You need to complete three things before the Spring Festival: "
"Sink GG from provincial satellite TV to county TV stations, especially in provinces with large labor exports. "
“Do local promotions at bus stations and New Year’s markets, and distribute leaflets with the theme of ‘replacement of new phones in the New Year’.”
“Give channel dealers higher rebate incentives, so that they can stock up on large quantities of goods before the Spring Festival.”
Sister Li recorded quickly, with excitement in her eyes: “Understood! Many channel dealers now take the initiative to pay for goods. With these measures, the number will exceed 60,000 units before the end of the month, or even An order of 70,000 units should be no problem. "
Li Yan knows very well that the month before the Spring Festival is the golden period for consumption in the lower-income market - migrant workers return home with a year's savings and a strong willingness to consume.
Channel selection is no longer limited to provincial satellite TV, but is targeted at county-level TV stations in major labor-exporting provinces such as Henan, Anhui, Sichuan, Hunan, and Hubei.
The cost of TV stations in these places is extremely low, but their audiences are extremely precise, including the left-behind elderly, children and migrant workers who have returned to their hometowns.
Purchase to play the TV shopping GG version of "Construction Site Brother" on a loop during garbage time all day long, creating a brainwashing effect.
The ordering hotline at the end of GG has been replaced with the phone number of the agent in each region, achieving direct conversion of traffic.
As for offline, temporary promotion teams are organized to distribute leaflets and put up posters around county bus stations, township fairs, and New Year markets.
The flyer is designed to be festive and festive, highlighting the emotional appeal of "getting a new phone in the New Year" and "loud enough for parents to hear clearly".
In terms of channels, Li Yan launched the "Spring Festival Pickup Reward". Agents who pick up a certain number of goods in cash before the 25th of the twelfth lunar month will receive an additional reward of 5-10 yuan per unit.
This move can greatly stimulate the channel’s enthusiasm for stocking up.
"Brother Zhang," Li Yan looked at the person in charge of purchasing, "The year-end benefits will be left to you. The budget is not a problem, but we need to make everyone feel the company's sincerity. Fruits, dried fruits, branded sausages, etc., are combined into a gift package of adult goods. For employees from other places, the company will pay to send them back to their hometowns. "
Brother Zhang smiled and nodded: "Don't worry, Mr. Li, I will definitely take care of this. "
“And Aunt Zhang,” Li Yan turned to the financial director, “There are two things you need to do as soon as possible: first, go to the Industrial and Commercial Bureau to change our business scope and add ‘research and development, production and sales of mobile communication terminal equipment’; second, rent an office building near the factory to serve as a marketing and after-sales center.”
Aunt Zhang was slightly worried: "Changing the business scope requires constant time, and renting an office building is a big expense..."
"These are necessary investments." Li Yan said firmly, "We have to start from The foundry has officially transformed into a mobile phone manufacturer. The office building will be rented again after the year, but the search will begin now. "
Aunt Zhang nodded and said, "I understand."
The most important part of the meeting came next.
Li Yan wrote two big words on the whiteboard: "Smart".
"Everyone, the glory of feature phones is still two or three years away at most. This is the year of the Olympics, 3G network is coming, and smart phones are an inevitable trend."
Li Yan's words made everyone present hold their breath. Xiao Chen from the Ministry of Finance is the deputy director of administrative personnel and assists me in recruiting talents. "
"Xiao Chen is an old employee in the factory with a college degree, but has strong learning ability and is serious and meticulous in work."
"Xiao Chen, your first task is to help me recruit the following talents within a month:" Li Yan handed her a list:
“Android system engineer: proficient in WM or Linux low-level development, annual salary can be RMB 180,000-300,000.”
“Hardware engineer: proficient in mobile phone motherboard design, radio frequency adjustment, and power management, annual salary 200,000-300,000.”
"UI designer: experience in mobile interface design, annual salary of RMB 80,000-120,000."
This salary level was very competitive in 2007, even surpassing many large companies.
But this kind of high-end talent , recruitment is actually not easy.
Xiao Chen nodded nervously but firmly: "Mr. Li, I will try my best to complete it!"
Li Yan elaborated on his plan. Although most of the management did not understand it, Li Yan still asked everyone to write it down.
System selection: "Customized based on the Android system. The Android system has just been open sourced, this is our opportunity."
Hardware solution: "The first choice is MTK's smartphone solution. They will definitely launch a more integrated smartphone chip, so pay close attention."
Touch screen: "Purchase a resistive touch screen transition, and pay close attention to it." Capacitive screen technology will be switched as soon as it matures. "
This plan is both pragmatic and forward-looking, allowing the management present to see a clear future development direction of the company...
The meeting lasted for a full three hours.
When Li Yan finally said "the meeting is over," everyone had an expression of excitement and solemnity on their faces.
They know that Xingchen Electronics is undergoing a transformation from an accidentally successful factory that assembles functional phones to a regular mobile phone manufacturer.
Li Yan stood in front of the conference room window, looking at the busy factory area downstairs.
His eyes looked beyond the excitement in front of him and saw the further future: smart phones, application ecology, mobile Internet... all of which will make huge waves in the near future.
What he had to do was to prepare his boat before this huge wave came.