As we entered late January, the sales of Xingchen S1 showed explosive growth.
Li Yan's additional marketing budget of 500,000 yuan played a huge role:
GG bombing began to bear fruit.
· Although the garbage time slot GG of the county-level TV station is crudely produced, the effect of repeated broadcasts is amazing.
"Star S1, the loudest, the loudest and the most powerful battery!" The GG slang has become a household jingle in many counties.
In a certain county in Henan, there are even primary school students imitating the lines and actions in GG during recess.
The local promotion team has also gained a lot from publicity at bus stations and New Year markets.
As soon as many migrant workers got off the long-distance bus, they were attracted by the promotional leaflet of Xingchen Mobile: "This phone looks good, I just went home to give my dad a replacement."
As for channels, because of the Chinese New Year, they were stocking up like crazy.
Sister Li's sales team received countless calls to push for goods every day.
Many channels The dealer even came directly to the factory with cash in order to get the goods first.
"Mr. Li, please add another five hundred units! I brought all the money!" A Hunan channel dealer was almost begging.
Faced with this situation, Li Yan had to announce at the meeting: "From now on, the order queuing system will be strictly implemented. We will not accept oral reservations until payment is received. "
By the end of January, cumulative orders for the Xingchen S1 reached an astonishing 69,000 units.
65,000 units have been shipped, and the remaining orders are scheduled for the end of the year.
Aunt Zhang, the financial director, held the latest financial statements, her hands trembling a little: "Mr. Li, based on the wholesale price of 478 yuan per unit, 70,000 units equals sales of 33.46 million. After deducting the cost of 328 yuan per unit, the profit reached 10.5 million! "
She continued to check Calculation: "After deducting GG's investment of about 800,000 yuan, staff salary bonuses and other expenses of about 500,000 yuan, the net profit reaches about 9.2 million yuan. "
This figure shocked all the management.
Making 9.2 million yuan a month was something they would never dare to think about in the past.
Li Yan held a cigarette in his hand and took the financial statements handed over by Aunt Zhang. Naturally, he was not as comfortable as he looked on the inside.
With a monthly income of more than 9.2 million, what is the concept?
Not to mention the orders that are still growing explosively, not to mention the vast market for smartphones in Li Yan’s mind!
In my previous life, I was already considered to be in the middle class. I had eaten and seen a lot of good food, and occasionally had a glimpse of the slightly upper-class scenery.
But now it is my turn to earn more than 9.2 million yuan a month, and there will definitely be more in the future, how can I not be upset in my heart?
Although the Star S1 has achieved success in specific markets, looking at the overall pattern of the Chinese mobile phone market in 2007, its monthly sales of 60,000 units can only be regarded as a rising star.
We must know that the current market performance of domestic brands is not comparable to the current Xingchen S1.
Tianyu Mobile Phone is currently the leading domestic mobile phone, with monthly sales of approximately 800,000-1 million units, focusing on cost-effectiveness and channel expansion.
Gionee's monthly sales volume of mobile phones is about 500,000-600,000 units, focusing on brand building and GG placement.
ZTE and Lenovo each have monthly sales of approximately 300,000-400,000 units, relying on their operator channels and technology accumulation.
Other second- and third-tier brands such as Amoi and Bird have monthly sales ranging from 100,000 to 200,000 units.
For example, the monthly sales of Xingchen mobile phone are more than 60,000, what is it?
ˆ It’s just a little Karami~
ˆ However, the sudden rise of Star S1 has also begun to attract the attention of some peers.
In the product department of Tianyu Mobile Phones, several engineers are dismantling a Xingchen S1.
"This design is interesting, and the coating process is good."
"The dual speakers are a selling point. The cost increase is not much, but the effect is obvious."
"Their GG is very precise, specifically targeting the county market. "
Gionee's marketing director specifically mentioned Xingchen in the weekly report: "This newly emerging brand deserves our attention. They have a very good way of playing in the sinking market. Although the total volume is not large, the growth momentum is very strong. "
However, these major manufacturers did not take targeted actions immediately.
At the ensuing management meeting, Li Yan quickly made a decision: "This Spring Festival, we will implement three shifts, without stopping work or production. Employees who are willing to work overtime will receive an additional 100 yuan per day in addition to triple their wages. "
This decision was based on many considerations.
On the one hand, orders have been scheduled After the new year, the production pressure is huge, and a steady stream of orders are coming;
On the other hand, many employees come from other places and have long distances to go home, which costs a lot of time and money.
However, after the news was announced, unexpectedly, more than 70% of the employees chose to stay and work overtime.
Xiao Chen, a female assembly line worker from Sichuan, was chatting with people in the same group: "The round-trip ticket home costs more than a thousand, and I have to buy New Year's goods for my family and give out red envelopes. If I stay and work overtime, I can earn two months' salary in half a month, which is much more cost-effective. "
Only a few employees who have elderly children at home who urgently need to be reunited choose to go home to celebrate the New Year.
Li Yan specifically instructed the Finance Department: "The employees who have returned home will still receive year-end bonuses and New Year's goods, so that they can celebrate the New Year with peace of mind."
The New Year’s gift packages carefully prepared by Purchasing Director Zhang Ge have arrived.
Each gift package includes: various frozen seafood, fruits, dried fruits, well-known local brand sausage gift boxes, and a Xingchen S1 mobile phone.
For non-local employees, the factory will contact the courier company to send the New Year’s goods directly to the employees’ hometown.
This thoughtful move touched many employees.
· Xiao Zhang’s parents made a special call after receiving the New Year’s goods: "Son, your company is so generous, and you also distribute mobile phones! These things cost a lot of money, right? You have to work hard over there!"
· While production and sales were in full swing at the end of the year, the research and development of Xingchen S2 was also advancing steadily.
Master Wang and his technical team have produced three S2 prototypes.
The combination of the metal middle frame and the glass back cover really makes the phone look high-end, and the RGB lighting effect is even more cool and eye-catching.
Li Yan put forward suggestions for improvement after trying out the prototype: "The grip of the metal frame needs to be optimized and there should be no burrs. The anti-fingerprint coating on the glass back cover needs to be studied again. "
·Xiao Chen, deputy manager of administrative human resources, has initially screened out the resumes of a group of smart machine R&D talents.
She reported to Li Yan: "A dozen engineers from ZTE and Huawei have expressed interest, and interviews can be arranged after the year."
Li Yan instructed: "The salary can be generous, but performance appraisals must be set up. What we want is a team that can produce results quickly. "
And Li Yan is not surprised, after all, salary is the most real thing at any time. As long as the salary is sufficient, there are almost no talents that cannot be poached.
Looking out the window and looking busy. Li Yan was filled with emotion as he saw the factory area and the smiling employees who were receiving New Year's goods one after another.
From a foundry on the verge of bankruptcy to a rising mobile phone star with monthly sales of 60,000 units and profits of tens of millions, it all seemed like a dream.
But he knew clearly that this was just the beginning.
Market competition will become more intense after the Spring Festival, and the layout of smartphones is imminent.
"Let everyone hold on a little longer." Li Yan said to the management, "After the New Year, I will give red envelopes to everyone."
As night falls, the lights of Xingchen Electronics Factory are still bright.
The production lines are busy running, preparing to send goods to all parts of the country.
In this traditional time of reunion, there is an unusually busy scene here - in order to seize rare market opportunities and to change his own destiny
For Li Yan, this Spring Festival will be the first non-stop Spring Festival on his entrepreneurial journey, and it is also the starting point for Xingchen Electronics to truly take off.