At this time, the largest electronic products trade fair in Central China opened as scheduled at the Wuhan International Convention and Exhibition Center.
The huge exhibition hall is like a noisy electronics market, with sound, light, electricity and crowds intertwined into an ukiyo-e of China's manufacturing industry bursting with vitality but mixed with good and bad.
The air is filled with the smell of new plastics, the body odor of dense crowds, and the mixed sound waves roaring from hundreds of speakers. Each booth is like an individual eager to be noticed, desperately exuding its own energy.
Xingchen Technology has reserved a medium-to-large booth with a conspicuous location this time.
The design continues the simple and modern style of the headquarters, with dark blue and silver gray as the main colors. The huge luminous LOGO and the GG slogan "Star S2 - beyond vision, shocking hearing" are highly recognizable.
At the booth, dozens of Xingchen S2 real phones were lined up, especially the "local gold" versions that shone brightly under the spotlights, attracting the attention of passers-by like magnets.
Sales Director Sister Li sits at the headquarters, coordinating and commanding remotely.
The team was led by Zhao Wei, an experienced deputy director of the sales department. He led several old sales backbones and a group of newly recruited and motivated newcomers to form a team for this exhibition.
As soon as the booth layout was completed, competitors smelled a familiar smell - Xingchen brought out their "beauty marketing" again.
Sure enough, four professional models with tall legs, long legs and exquisite makeup, wearing tailor-made silver-gray technological short skirts and holding Star S2, appeared at the forefront of the booth as scheduled and instantly became the focus of the visual attention.
"Heh, here's the trick again."
A marketing manager at the Tianyu booth next door curled his lips and whispered to his colleagues, "They played this at S1 last year, and they are coming back this year? Can't they be a little new?"
"Don't tell me, it really works." Surrounded by male spectators and telephoto lenses, the Xingchen booth shrugged helplessly, "Look at the popularity... Do we have to apply for some budget next year and hire a few professionals?"
However, just when some competitors thought that Xingchen would only repeat the same old routines and secretly calculated the cost of imitation, the program at the Xingchen booth began.
This is obviously an upgraded version under Li Yan's personal instructions.
A burst of rhythmic music sounded, not the kind of bad Internet music, but a choreographed and dynamic dance music.
Six girls from local dance academies in Wuhan, wearing uniformly designed, energetic yet beautiful sports-style skirts, quickly stepped onto the small temporary stage set up in the center of the booth.
They are full of youthful vigor, with bright smiles, well-proportioned figures, neat movements, and full of professional appeal.
Their dance is not a simple warm-up, but a carefully designed "product interactive dance".
The prop in his hand is the Xingchen S2 mobile phone.
The dance moves cleverly incorporate elements that showcase the mobile phone's "ultra-large screen", "thin body", "brilliant colors" and "external speakers".
For example, in a collective turning movement, all the girls showed up their huge mobile phone screens at the same time;
At a rhythmic accent, they pointed their mobile phone speakers at the audience, and the powerful music sound instantly set off the atmosphere of the scene.
"Wow! This is interesting!"
"Look, we're dancing!"
"This phone can be played outside, and I can hear clearly in such a noisy environment!"
The static display of professional models, superimposed on the dynamic performances of dancers, created a three-dimensional visual and auditory impact, which instantly pushed the popularity of the Star Booth to a climax.
The onlookers were on three levels and three levels outside. Cell phones, cameras, and even early DV players with camera functions were all raised, and flash lights appeared one after another.
The employees responsible for distributing product information and new recruits were extremely busy, and the piles of information were quickly exhausted.
Zhao Wei looked at this heated scene and while using the intercom to coordinate the scene, he admired Mr. Li's foresight in his heart.
Mr. Li's words at the pre-departure meeting still ring in my ears: "Others will definitely learn from modeling, so we will step up the game and make it more professional and interesting. We want them to understand that marketing methods can be imitated, but their understanding of the market, confidence in the product, and strength of execution cannot be imitated."
Sure enough, on the second day of the exhibition, imitators arrived as expected.
Four girls wearing red tight skirts appeared on Tianyu's booth.
They looked like they were temporarily invited from the etiquette company. Although they were pretty, they seemed a little overwhelmed when they stood in front of the stage. Their movements were stiff and they just held their mobile phones mechanically. The effect was different from the well-trained professional models from Xingchen who were well versed in presentation skills.
Tianyu's salesperson looked somewhat embarrassed.
What is even more ridiculous is the joint exhibition area of several copycat mobile phones.
They obviously understood "beauty" and "dance", but their execution was completely off track.
· Several girls were invited to wear cheap, shiny costumes and writhe wildly on the stage to the noisy music. Their movements were almost vulgar, trying to attract attention with the most direct sensory stimulation.
· Turning up the speakers so loudly that it almost became noise pollution, causing professional buyers passing by to frown and go around.
A middle-aged man with dark skin carrying a backpack frowned at the counterfeit phone booth for more than ten seconds, shook his head and walked away.
He turned to the Tianyu booth, looked at his mobile phone, and chatted with the salesperson for a few words. He seemed dissatisfied.
Finally, he squeezed into the crowd outside the Xingchen booth, stood on tiptoes for a while and watched the models and dance performances. Then he squeezed his way to the booth, picked up an experience machine and started operating it carefully.
He rubbed the large screen, pressed the buttons with his fingers to open several functions and tried them out. He walked to the side of the booth to avoid the loud music and listened carefully to the sound quality of the external speakers.
His face showed a look of thinking and comparison.
Subsequently, he found Xiao Wang, a new Xingchen salesman who was explaining to customers.
“Young man, what’s the price for your S2?” he asked directly, his accent carrying a strong Hubei flavor.
Although Xiao Wang is new here, he has received adequate training and immediately replied: "Hello boss, the wholesale price is based on the purchase volume. Approximately how many units do you need? In which area are you mainly going to sell it?"
"Let me ask about the price first. I do it in the county below and have several stores." The man was very cautious.
"Okay, this is our policy page, please take a look."
Xiao Wang handed over the information, "Now our S2 supply is relatively tight, mainly because the GG effect is so good, and the demand below is very strong. You see, this is our recent GG schedule for several local stations in the province..."
Xiao Wang pointed to a column of data on the information, "It is basically broadcast around the clock. The features of 'super large screen', 'metallic feel', 'rich gold' and 'King Kong sound' are very impressive to consumers. Many customers have reported that when customers enter the store now, many of them directly ask for this product."