The man listened and kept nodding his head. It was obvious that these words spoke to his heart.
He came to the exhibition specifically to take a look because he was bombarded by GG TV in the county and heard many colleagues mentioning the good sales of this machine.
"Compared with the Tianyu one with the same price, the screen seems to be bigger and the appearance is brighter." The man compared.
"Yes, boss, you have a good eye." Xiao Wang said, "Our S2 is precisely designed for this market. Not only does it look good, it is also easy to use, and more importantly, it is easy to sell! We have invested in GG, and consumers recognize it. You can directly cash it in, and the capital turnover is fast."
You must know that for agents and channel dealers, it doesn’t matter what they sell, making money is the most important thing!
The man was obviously moved, and asked in detail about the payment method and delivery period.
Similar scenes keep happening at the Xingchen booth.
· Among the people who were initially attracted by beauties and dancing, those real buyers - mobile phone wholesalers from various places, stall owners in communication markets, and local chain retailers - were quickly attracted by the product itself and the market potential behind it.
They are more concerned about the wholesale price, rebate policy, after-sales support and the most important thing: "Is it good to sell?"
Xingchen's sales team, whether they are old or new, can give very convincing answers: "Is it good to sell? Look at our investment in GG! Look at the popularity now! Look at the traction of this product itself! Many markets have already sold out!"
This confidence comes from the real hot data of S2 since its launch, from the strong buzz generated by the 8 million marketing expenses, and also from the design of the product itself that accurately hits the pain points of target users.
This is not a castle in the air, but is supported by real market feedback.
During the exhibition, a purchasing director from a large communications supermarket chain in a prefecture-level city in Hunan had an in-depth exchange with Zhao Wei for nearly two hours in the negotiation area behind the Xingchen booth.
He not only tested various functions of S2 in detail, but also carefully checked Xingchen’s GG launch plan, market support plan and after-sales service terms.
Finally, he pushed up his glasses and said to Zhao Wei: "Director Zhao, to tell you the truth, we evaluated your product internally before coming here. Indeed, your marketing methods are very...eye-catching. But in the end, it was not just this that made us decide to cooperate."
He pointed to the noise outside. booth, "It is the competitiveness of your products in the same price range, and most importantly, the strong brand recognition and consumer pull you have created in the target market. Our store managers reported that many customers came in and asked about Xingchen S2, which is a rare phenomenon. This shows that your GG has really hit the mark."
Zhao Wei smiled and refilled the tea for him: "Director Liu, you are a sensible person. Marketing is an amplifier that can spread the voice of a good product farther. But if the product itself cannot stand, no matter how loud the voice is, it is just noise. We, Mr. Li, often emphasize that stars must ultimately speak for themselves through products."
The three-day exhibition has come to an end.
Xingchen Technology’s booth is undoubtedly one of the most popular booths in the entire venue and has the most enthusiastic transaction intentions.
All the product information and business cards they brought were swept away. Although the new employees had hoarse voices and legs full of lead, everyone was extremely excited. After experiencing this intense practical battle, they gained a lot and were full of unprecedented confidence in the company's products and brands.
Zhao Wei looked at the tired but bright-eyed team at the summary meeting and said happily: "We fought a good battle this time! Not only did we sign a lot of intended orders, but more importantly, we let the entire industry see our stars. The strength! No longer a new brand that only attracts attention, but a real player with products, strategies and markets! On the return train, Zhao Wei reported the results in detail to Li Yan and Sister Li who were far away at the headquarters.
...Yes, there are many imitators of us, but none of them can learn the essence.
Tianyu hired models, but the effect was mediocre;
Those copycat factories were even more nondescript...
Yes, the students from the dance academy were very effective, professional and energetic, and the cost control was also very good...
Many agents said that they came because our GG is doing well and our products are selling well...
Understand, Mr. Li, brand building is a long-term work, and we will continue to consolidate channels...
Okay, I will compile and submit the detailed report as soon as I get back. 》
Hang up the phone, Zhao Wei looked out the car window at the fields and towns passing by, feeling filled with emotion.
This exhibition is like a miniature battle.
Xingchen Electronics is no longer the challenger who needs to rely on strange tricks to get ahead.
With the success of S2 and Li Yan’s precise strategy and strong execution, it has initially established its own brand moat.
Competitors can imitate models and even learn to dance, but it is difficult for them to imitate the overwhelming GG offensive that penetrates deeply into the market. It is difficult for them to copy products that accurately meet user needs and have outstanding cost performance. It is even more difficult for them to quickly establish the kind of brand influence that gives channel dealers confidence and allows consumers to name and purchase.
This contest, Xingchen won cleanly.
It clearly declares: Star Technology has not only established a firm foothold in this cruel Red Sea, but has also begun to shine with its own light that cannot be ignored.
The structure of the industry is quietly changing because of it.
Countless pairs of eyes have changed from initial contempt and curiosity to now concern, research, and even a hint of vigilance.
As the April calendar turns to the middle of the month, the sales frenzy caused by Xingchen S2 has not subsided, but has intensified.
The number of orders has accumulated like a snowball, surpassing the 450,000 unit mark, and is heading towards the monthly myth of 500,000 units at an alarming rate.
In the Chang'an Town headquarters office, the sales department's good news is like festive firecrackers, crackling and popping.
However, under this ecstasy that almost lifted the roof, a huge and urgent pressure, like a hidden undercurrent, quickly gathered at the core of the company's operations - the production capacity bottleneck was imminent.
It is urgent to expand production.
Li Yan's reaction was swift and decisive.
A high-level emergency meeting was held in the headquarters conference room. The atmosphere was like a pre-war headquarters, dignified and efficient.