In the following days, the company was like a precision machine injected with super power, and every gear began to run crazily at an unprecedented speed.
The R&D department, under the leadership of Dr. Han Li, may feel deep down that devoting a lot of energy to optimizing the UI of a feature phone is a bit "anti-aircraft cannon to kill mosquitoes", but it still shows extremely high professionalism and execution ability.
They quickly conducted an engineering feasibility assessment on Li Yan's concept drawings and UI design, selected suitable screen, main control chip, and casing material suppliers, and carried out complex structural stacking and motherboard layout optimization.
Dr. Han even used his deep experience in optimizing the underlying system to lead the software team to conduct an in-depth "surgery" on MTK's feature phone platform, streamlining redundant processes and optimizing the memory allocation strategy.
The demonstration machine equipped with the new UI has indeed reached a level of operational smoothness that far exceeds that of the public version solution. The smooth and smooth feeling surprised even the employees who experienced it internally.
As for vibration feedback, they repeatedly communicated with the motor supplier and customized a micro motor with a faster response. Although it was unable to achieve complex waveforms, it achieved "crisp" short vibrations and provided clear tactile feedback when confirming important operations such as deletion.
The recruitment work of the human resources department is in full swing. Under the temptation of high salary, resumes are flying in like snow flakes.
The interview room was full of young faces full of passion and imagination for the Internet. They talked about community operations, topic hype, and cooperation with KOL key opinion leaders, which were still quite new concepts at the time.
The marketing department is extremely busy, frequently communicating with major media organizations to confirm schedules and finalize details.
Li Yan, with the assistance of Su Qing, personally reviewed and revised each interview outline to ensure that every time he faced the media, the core information he wanted to convey could be conveyed accurately and consistently, and to avoid any possible risks and ambiguities.
Su Qing was responsible for coordinating his time, preparing interview clothing, and even communicated with the photographer in advance the best shooting angle for Li Yan.
At the same time, Li Yan instructed Financial Director Aunt Zhang to increase funding for the R&D department, especially the smartphone pre-research team.
He knows that no matter how attractive the marketing and brand stories are, what ultimately determines how far a technology company can go and how high it can fly is the hard power of its products and the foresight of its technology.
The generous pre-tax profit of more than RMB 80 million in April gave him sufficient confidence to make forward-looking investments in technology and talent without any worries while consolidating the existing market.
At noon, Li Yan's lunch was still packed back by Lao Chen from "Donghai Fishing Port", the most upscale Cantonese restaurant in the city.
Today’s food box contains a cup of "Buddha Jumps Over the Wall" made with solid ingredients, a plate of steamed wild Eastern star spot, a dish of ginseng with abalone sauce, and a bowl of cabbage cooked in chicken soup.
It seems simple, but in 2008, the cost of such a meal was more than 500 yuan, enough to make many ordinary people stunned.
Li Yan sat in the small restaurant next to the office, eating quietly and quickly.
He has no psychological burden on this. In his view, creating huge value will qualify you to enjoy a matching quality of life, especially in terms of diet. This is not only an investment in your own body, but also one of the most direct rewards after successful efforts.
Two weeks passed by in a flash at high speed.
A detailed technical plan report, cost accounting sheet, and an engineering prototype equipped with a new optimized UI for Xingchen A1 were solemnly placed on Li Yan's desk.
Li Yan picked up the A1 prototype with a significantly improved texture and refreshing UI interface, and operated it skillfully for a few times. Feeling the smooth animation transition and clear feedback, a satisfied smile appeared on his face.
Cost control also perfectly met expectations.
He knew that another key chess piece made by Xingchen Technology in the hot summer of 2008 had been polished and was ready to go.
And the carefully planned image-building battle regarding his personal and Xingchen brand is about to officially begin.
All these layouts, whether product, technology, marketing, or brand, are like hundreds of rivers flowing into the sea, pointing to the same grand goal.
At the moment when the smart phone wave started by Apple’s iPhone is really sweeping the world, Xingchen Technology must not only be a trend-setter that stands firmly at the forefront of the trend, but also rely on its advanced layout and precise entry to become a powerful force that cannot be ignored and can even lead the direction.
On the third Monday in May, the sun was particularly bright, as if indicating that the market was about to be ignited.
The interview room at Star Technology Headquarters was temporarily requisitioned and carefully decorated by a professional team. The light was filtered just right by the soft box, which not only ensured the clarity of the picture, but also erased all unnecessary shadows and edges.
The air is filled with the faint smell of new equipment and new paint, mixed with a hint of high-end aromatherapy lit for refreshment.
Li Yan is sitting on a white fabric sofa made by a Nordic designer. The sofa has clean lines and perfectly echoes the light gray background wall behind it with the huge Star Technology LOGO.
His outfit today was the final plan decided upon after repeated deliberation with Su Qing and the marketing director.
Wear a pair of classic Vans Old Skool black sneakers under your feet. The white wavy line on the upper is the only embellishment, symbolizing breaking the rules;
Your lower body is a pair of Levi's with a perfect fit. 501 classic washed jeans, the color is the kind of blue that was found after many adjustments and is neither too deep nor too frivolous, conveying a balance of pragmatism and vitality;
The upper body is a pure black Ralph Lauren POLO shirt that seems simple but is actually extremely well-tailored. The soft high-count cotton fabric fits his well-trained figure, eliminating all redundant logos and decorations, retaining only the most essential simplicity and texture.
This outfit formed a wonderful chemical reaction with the cold company LOGO behind him and the black camera in front of him. It not only declared his difference from traditional manufacturing entrepreneurs, but also faintly revealed a product-focused and minimalist aesthetic pursuit originating from Silicon Valley.
The two media outlets arranged today, "First Financial Weekly" and "Southern Metropolis Daily", are the result of careful selection by the marketing department.
"First Financial Weekly" represents the emerging, well-educated young business group, who are full of curiosity about brand stories and business models;
"Southern Metropolis Daily" is rooted in South China and radiates across the country. It has a huge base of citizen readers and can effectively enhance public awareness.
In order to ensure the smooth conduct of the interview and the friendly tendency of the final published content, the marketing department prepared a generous "travel fee" red envelope for the two media in accordance with the industry's tacit rules, and implicitly hinted at the broad possibility of GG cooperation on their respective platforms in the future.