The "First Financial Weekly" sent a female reporter in her thirties with a capable temperament.
After she sat down, her eyes quickly and professionally swept over Li Yan's body, and the first question went straight to the core: "Mr. Li, thank you very much for accepting the interview.
I must say, your dress today is very...
It's unusual, which is rarely seen in our interviews with entrepreneurs. See.
Is this your personal daily style, or is it carefully designed for a specific image display? "
Li Yan leaned forward slightly, folded his hands naturally on his knees, showed a designed smile that was between humility and confidence, and replied: "Thank you for your observation.
I believe that style itself is the outward expression of the inner temperament of a person or a company.
Hence Star Technology's success today is not based on following the rules, but on understanding market demands and a little courage to break the rules.
The A1 series we are now fully launching is aimed at young people who are full of energy, pursue individuality, and do not want to be defined.
I hope that my team and I, and the overall feeling of our company, are on the same wavelength as them.
Wear clothes that make you feel comfortable and at ease, so that you can focus more on thinking about how to make products that surprise them.
His answer cleverly elevated personal aesthetic choices to the level of corporate strategy and user resonance.
In the following interview, he did not deliberately sensationalize, but used a calm, even slightly detached tone to describe the true confusion and pressure in his heart after his father's sudden death when he faced the small rural factory with only a few hundred square meters, old equipment, and panic.
He talked about the scene where he and his senior craftsmen stayed up three nights in a row over an antenna signal strength problem in a workshop filled with the smell of solder in order to develop the S1. When the problem was finally solved, everyone was so tired that they lay down on the cardboard and fell asleep.
Hmm, although I have not had such an experience, it does not prevent me from beautifying it a little bit.
However, these details, through his calm narration, are full of real power.
When the topic turned to the sales miracle created by Xingchen S2, he didn't have much pride on his face and just continued to talk lightly.
"The success of Xingchen S2, first of all, proves that the path we have chosen is not wrong. Secondly, it is like a shot in the arm. More importantly, it gives us all the people of Xingchen Technology the confidence and capital to boldly imagine the future.
I think. In cities and on campus, there are many young people like us who once had nothing but are eager to change. They deserve a better mobile phone that can represent their attitude, not just a tool that can make calls and send text messages.
Xingchen A1 is the answer we handed over. "
He did not just talk about his dream, but embodied his dream into a product with an affordable price and thoughtful design, which made his words seem particularly sincere.
When it was the turn of the senior male reporter from Southern Metropolis Daily to ask questions, the question was more pointed and specific: "Mr. Li, the current competition in the feature phone market has become fierce, and the price war is fierce. Many people in the industry believe that this market is already a red ocean.
At this time, you have invested so much resources and energy into the A1. What are the strategic considerations for feature phones? Aren't you worried about not being able to recover costs? "
Li Yan raised an imperceptible curve when he heard this: "Red Ocean? That is only for participants who have no innovation and only imitate and lower prices.
The market is never saturated, what is saturated is only insincere and outdated product ideas.
The needs of young people have always been there, and they are becoming more and more picky.
They not only need to be "usable", but also "easy to use", "good-looking", have a "feeling" in their hands, and can silently tell others "who I am".
This market is not a Red Ocean, but a vast blue ocean that is ignored by most traditional manufacturers and is waiting to be awakened. "
As he spoke, he calmly picked up the sky blue A1 engineering prototype on the coffee table next to him, unlocked it skillfully, and showed reporters the deeply optimized, silky smooth UI interface and simple and stylish icon design.
"What we invest in is not only the hardware, but also respect for the user experience.
This is the core competitiveness of Xingchen A1."
The reports came out one after another a week later, triggering a tsunami of public opinion that far exceeded expectations.
"First Financial Weekly" took the title ""Grassroots Marshal" Li Yan: Creating the "First Trendy Machine" for Young People" and used two full pages to describe in detail Li Yan's entrepreneurial journey and the product concept of Xingchen A1.
Although this name made Li Yan a little helpless, calling him a young marshal or something like that, Li Yan also respected some things of this era and did not deliberately do anything unique.
However, the black and white close-up photo of Li Yan wearing casual clothes and a determined look on the inside page of the magazine instantly hit the hearts of countless young readers, especially female readers, with its unique texture and atmosphere.
The article calls him "a new commercial species that combines the logic of a science and engineering man with the aesthetics of an artist."
The Southern Metropolis Daily used a more impactful headline in its far-reaching "Economic Page" headline.
"Star Li Yan: The "Rebel" and Youth Storm in the Functional Machine Market" has a more down-to-earth reporting style. It quotes a lot of Li Yan's sharp views on the young consumer market and renders his story of "counterattack by small rural factories" into a legendary one.
The media offensive in May was like a well-planned saturation attack.
In addition to in-depth interviews with "First Financial Weekly" and "Southern Metropolis Daily", Xingchen Technology Marketing Department also strategically arranged dialogues with several emerging online media, including "Pao.com", which was just emerging in the technology circle at the time, and "Xiaonei.com", which had a large number of young student users.
The reporting style of these online media is more relaxed and direct, and it quickly spreads among younger netizens.
After the report came out, the response online and offline became more and more intense like a snowball.
The online world is boiling:
Xingchen Community and Baidu’s “Xingchen Mobile Bar”: these two newly opened positions were almost instantly crowded.
"The poster just came back from reading the report in "Nandu", and he can't calm down for a long time! Mr. Li's experience is something that I dare not write about in a novel!" - This post quickly became a hot topic, with hundreds of replies following it, all discussing Li Yan's entrepreneurial story.
“Reasonable discussion, is Mr. Li’s appearance ranked among the top three in the entrepreneurial world? [Attached photo: Li Yan’s handsome interview photo]” - This kind of “appearance post” is particularly popular in sections with mostly female users, and the replies are full of ridicule and nymphomaniacs such as “husband” and “male god”.
"Technical party, let's analyze the new UI of A1! Looking at the screenshots, this icon rendering and this animation transition have definitely redrawn and optimized the underlying logic! The MTK public version solution has been played out!" - The technical discussion thread was also extremely popular, and many people expressed disbelief.
A user with the ID name "Town Questioner" posted: "I bought an S2 for my dad and he is very satisfied. I saw Mr. Li's report today and suddenly felt very emotional. We who come from a small place understand the feeling of wanting to change our destiny. Support Mr. Li, support Xingchen! I will definitely buy the A1 when it comes out!"