"Uncle San," Li Yan said slowly, looking at the finished products flowing down the assembly line, "Just squeezing the existing production capacity and using crowd tactics is not a long-term solution.
We must start to consider the refinement of the production process, introduce more advanced automation equipment, and optimize the material distribution system.
This matter will be put on the schedule as soon as the peak slows down a bit. "
The third uncle nodded thoughtfully: "I am also thinking about this. It is indeed too labor-intensive and error-prone."
After leaving the workshop and walking back to the office building, the roar of the machine gradually faded away.
Li Yan said to Su Qing: "Inform the management to hold an emergency enlarged meeting at nine o'clock tomorrow morning. The theme is 'Coping with the surge in orders and ensuring sustainable delivery'. All relevant department heads from production, procurement, sales, finance, logistics... must participate."
"Okay, Mr. Li." Su Qing quickly recorded it.
Li Yan raised his head and looked in the direction of the office building.
He knew that the sales storm triggered by Jay Chou and "Happy Camp" was both a gorgeous feast and a severe test for Xingchen Technology.
How to not only eat well in this storm, but also keep fit and prepare for the more intense market competition in the future? This is what he really needs to think about as the leader.
The number of orders is cold, but behind it are the expectations of countless consumers, the trust of agents, and the sweat and livelihood of thousands of employees throughout the company.
He cannot and will never be carried away by the numbers in front of him.
The south wind in May gradually carries the scorching breath of midsummer and sweeps across the land of China.
While the production base of Xingchen Technology is undergoing the ultimate test of the flood of orders, another battle related to the future of the brand and aimed at establishing a more direct and deeper connection with consumers is quietly unfolding in the prime business districts of 20 core cities across the country.
This is the direct retail system-"Star Space" that Li Yan invested heavily in building.
Beijing, Wangfujing Pedestrian Street, the morning light is beginning to shine.
At 6:30 in the morning, Wangfujing slowly woke up from a night's sleep.
The traces of water sprinkled by the cleaning truck have not yet completely evaporated, reflecting the rising sun and shining with fine golden light.
Several time-honored breakfast restaurants have already opened their doors to welcome customers, and the aroma of bean juice and burnt rings is mixed in the humid air.
Tourists and local residents who had arrived early began to appear sporadically, walking in a hurry or leisurely.
In the middle of the pedestrian street, in an excellent location adjacent to the department store, a shop that was originally under renovation was quietly put on a brand new "coat" in the early morning of this day.
That is not an ordinary blue iron fence with the words "Heavy construction site, no one allowed to enter", but a huge spray-painted poster that is nearly ten meters high and more than thirty meters wide.
The main visual of the poster is the most classic scene from Li Yan’s personal documentary short film that exploded on the Internet.
He stood alone on the platform of an abandoned train station, wearing a simple white shirt. He had a tall figure and a clear profile. His eyes were staring at the rusty rails in the distance. His eyes contained calmness and determination beyond his age, as well as a hint of unnoticeable loneliness and ambition.
The color tone of the picture is very textured, with a grainy and nostalgic atmosphere of movie film.
画面的留白处，是那句如今已在网络上小有名气的标语，采用了极具设计感的锋利字体：
「为每一个，拒绝被定义的你。」
In the lower right corner of the poster, there is the silver-gray logo of Star Technology, and four artistic words with the same sense of design - "Star Space".
In addition, there is no extra information, no product pictures, no address and phone number, not even the words "coming soon", only a sense of mystery and high-end that invites exploration.
Just after seven o'clock, the flow of people began to increase.
This huge, visually impactful picture immediately became the most eye-catching presence on the streets of Wangfujing.
A young couple holding hands stopped.
The girl was wearing a fashionable dress. She pointed at the fence and said with surprise in her tone: "Wow, look at this! It feels so good! This is... the boss of Xingchen Mobile, right? I've seen his short film on the Internet!"
My boyfriend pushed up his glasses and took a closer look: "It's really Li Yan! 'Star Space'...are they going to open a directly-operated store? The location is really good, in the core area of Wangfujing!"
The girl immediately took out her flip phone and took pictures of the fence: "I have to take a photo and post it on my blog! The design of this poster is so high-end, it looks like an art exhibition."
Not far away, a man wearing a duck tongue The middle-aged photography enthusiast wearing a hat and carrying a single-lens camera adjusted the lens and took several photos from different angles of the enclosure. He murmured to himself: "This light and shadow, this composition, this character state... It doesn't look like a commercial GG, but more like a humanistic documentary work. This star technology is a bit interesting."
A white-collar man wearing a suit and carrying a briefcase hurried past. He couldn't help but slow down and glanced at the poster. His eyes stayed on Li Yan's firm eyes for a moment, as if he was savoring the phrase "refuse to be defined", and then continued to walk quickly to the subway station.
At ten o'clock in the morning, Wangfujing was crowded with people.
More people gathered in front of the fence to stop and watch. There are college students going shopping together, parents taking their children out to play, and tour groups from all over the place. Discussions kept coming:
"What does this store sell? Is it so mysterious?"
"Xingchen Space? It's Xingchen Mobile! The one endorsed by Jay Chou!"
"This boss is so young and looks quite handsome. This photo is really cool!"
"Mom, when I go to college, can you also buy me a mobile phone of this brand? Many of our classmates want to buy it."
"What kind of store was this place before? The rent must be prohibitively expensive. Is Xingchen Mobile so profitable?"
The huge fence is like a super magnet, which not only attracts the eye, but also silently conveys the brand's style and ambition. It is no longer just a construction shield, it is itself a huge, static, but powerful GG card, constantly injecting information about the "stars" into the pulse of the city day and night.
---
Shanghai, Xujiahui business district, afternoon.
Different from the heavy sense of history in Wangfujing in Beijing, Xujiahui in Shanghai is full of modern, fast and international atmosphere.
There are many skyscrapers with glass curtain walls, and pedestrians walking in a hurry on the sidewalks are well-dressed.
The street side of Ganghui Plaza is also surrounded by a huge fence.
But the design here is slightly different from the style of Wangfujing in Beijing.
The main visual was replaced by the spokesperson Jay Chou.
The Jay Chou on the poster is not the showy and cool one on the stage, but is wearing a well-tailored dark casual suit, leaning against some kind of futuristic metal structure, and holding the Xingchen A1 mobile phone in his hand.