He lowered his head slightly, looking at the camera through the broken hair on his forehead, with a confident and restrained smile on his lips.
The entire picture has a cool tone and a full sense of technology, highlighting the sophistication and trendy attributes of the product.
Besides are the same four words: "Stay tuned."
The font design is full of edges and futuristic feeling, as if it is a code from the stars.
During lunch break, white-collar workers in the surrounding office buildings came out to look for food and go shopping.
Two young women wearing professional skirts stopped in front of the fence.
"Vivian, look! Xingchen is going to open a direct-operated store here!"
One of the short-haired ladies excitedly pulled her companion.
The long-haired woman known as Vivian adjusted her glasses and looked at the fence carefully: "The site is located in Ganghui, and the positioning is very high. The decoration of the fence is more advanced than the formal stores of many brands."
"Jay Chou's poster is so handsome! And look at the A1 in his hand, the texture is really good, even more beautiful than the GG picture."
"Well, I am. I also wanted to ask someone to bring an iPhone to Hong Kong. Now it seems that it would be good to buy another Xingchen A1 to support domestic products, and the design is indeed outstanding. "
"Let's take a look when it opens?"
Not far away, a middle-aged man with gold-rimmed glasses and an elegant temperament, accompanied by several entourages, was carefully watching the fence.
He is the marketing director of a well-known international cosmetics brand in China and is investigating the situation of competing products in the business district.
"This fence design is of a very high standard."
He said to his assistant, "Use the image of the founder to focus on humanity and ideas, and the image of the spokesperson to focus on trends and influence. The two lines run in parallel and cover a wide range of areas. The same audience. And the locations are all in the core of top business districts, so the investment is not small, and the ambition is even greater."
The assistant quickly recorded and asked at the same time: "Director, will their direct sales model have an impact on the existing mobile phone channels?"
"The impact is inevitable. But it's not just a change in sales channels," the director shook his head, with sharp eyes. "Look at the concept of "space" they emphasize. It's clear that they want to create a brand experience center, not just a counter to sell goods. They are creating a brand religion and cultivating believers. Li Yan's understanding of the brand is ahead of many domestic companies."
---
Guangzhou, Tianhe Road, evening.
The lights are on, Guangzhou’s Tianhe Road business district is filled with neon lights and crowds of people.
The "Star Space" enclosure here combines the aesthetic characteristics of the Lingnan region, and a large LED lighting device is added to one side of the huge poster of Li Yan's image.
When night falls, the lights turn on, and the flowing light and shadow effects form a wonderful interaction with the static images of the poster, attracting more young people who travel at night to stop.
"Wow, this is so cool! Quick, take a photo for me, I want to post it on QQ Zone!"
A middle school girl in school uniform pulled her companions and posed in various poses in front of the fence.
"This is the popular mobile phone owner? He's more classy than our school's schoolmates!"
"I heard that their store is decorated like a space capsule, full of high-tech!"
---
Chengdu, Chunxi Road, weekend.
Chunxi Road is always bustling with people and bustling.
In front of the fence here, the popularity is particularly strong.
Perhaps it is in line with the leisure and comfortable urban character of Chengdu. Several simple rest benches are set up in front of the fence, which invisibly encourages people to stay here.
On a weekend afternoon, two fashionably dressed local beauties were sitting on a bench, drinking milk tea and looking around the perimeter.
"Hey, dear, this Mr. Li is quite handsome and capable. I wonder if he has a girlfriend." A girl wearing a bohemian dress said in Sichuan dialect.
"Don't be dreaming, there must be no shortage of beauties around such a high-quality man. But their mobile phone is really good-looking. I saw the GG shot by Jay Chou, and I was very moved."
"We will rush to get the first release when it opens. I heard that there will be gifts for the first 100 people."
An old grandfather holding his grandson also stopped, looked at Li Yan on the poster, and said to his grandson: "My dear, did you see, this is an example of starting from scratch! Study hard, and you will be as successful as this uncle in the future!"
—--
While these barriers were erected one after another, arousing curiosity and heated discussions among passers-by, Li Yan did not just stay in the office to read the report.
He knows very well that no matter how beautiful the data is, it is not as real as the experience of visiting the scene in person.
One Friday evening, he refused to be picked up by his driver, Lao Chen, and took the subway to Huaqiangbei, Shenzhen, alone, wearing simple gray casual clothes, a mask and a peaked cap like an ordinary passerby.
Huaqiangbei, a place known as "China's No. 1 Electronics Street", is the busiest moment of the day.
Electronic stores of all sizes are bustling with people, and there are countless stalls selling a wide range of digital products and components. The air is filled with the smell of plastic, solder and fierce competition.
The enclosure of Star Space stands at an extremely eye-catching corner location on Huaqiang North Main Street.
Compared with the surrounding environment that is somewhat messy and full of grassroots vitality, this huge fence with simple and high-end design seems a bit "out of place", but it is also extremely eye-catching, like a modern art fortress in the bustling city.
Li Yan mixed in the crowd and observed quietly.
He saw several young students with backpacks on their backs, pointing excitedly at the fence and discussing. They were obviously loyal users of the Star Community.
He saw several channel dealers from other mobile phone brands gathered together, pointing at the fence with serious expressions, obviously discussing the possible impact of Xingchen's move on the market.
"Mom, Xingchen is going so big this time? Rent a shop, and the monthly rent is less than 300,000 yuan, and you can't afford it!" (Damn it, Xingchen is going so big this time? Rent this shop, and the monthly rent is less than 300,000 yuan! You can't afford it!) A boss with a local accent sighed.
"My family is in the limelight, and Jay Chou is the spokesperson. There are so many orders that I can't fill them all, so I have to open a flagship store to support the scene."
"It's not funny, I don't think he just wants to sell goods..." (Don't be kidding, I think he doesn't just want to sell goods...)
Li Yan also noticed that there were some people who clearly looked like industry insiders or media reporters, holding professional cameras and taking photos of the fence and the surrounding environment from different angles.
He walked to a small water stall, bought a bottle of mineral water, and asked the stall owner casually: "Uncle, I have been around this shop for a long time. Do you know what it sells?"
The stall owner is a man. The talkative middle-aged man said while making change: "Xingchen mobile phone! It's very popular recently! My son talks about it every day. I heard that the decoration inside is very high-end, like an Apple store. This boss is very courageous. The location and decoration are all real money."
Listening to these discussions from different classes and identities, the corners of Li Yan's mouth under the mask slightly raised.
This feeling of being among ordinary people and hearing the most authentic feedback from the market with your own ears cannot be replaced by any market research report.
He saw curiosity, expectation, doubt, and even vague hostility from some colleagues.
All of this confirmed his judgment that the direct-operated store was the right way to go.
It is not only a sales terminal, but also a powerful brand signal transmission tower.