Chapter 134 The ability to make money is fun
Hearing what he said, Lu An pondered for a moment and said: "Your strategy of 'supply chain direct operation + dish partners' is an asset-heavy platform operation model."
His goal is to transform the supply chain, from source procurement, factory washing and cutting, to standardized distribution and ready-made speculation.
Lu An could tell from his description that he wanted to build a more controllable and stable production and supply system.
Nowadays, those food delivery platforms emphasize that they do not build brands or participate in production, but only provide efficiency tools and traffic interfaces.
At this time, Qin Yiyun nodded and said: "Yes, other food delivery platforms are asset-light platforms, but my approach is to be an asset-heavy platform,
Reconstructing the food delivery system from the supply side. This model emphasizes in-depth operations. The dish partners focus more on dish research and development, while Wanxiang is more responsible for operations and overall organization. This is a different approach from other food delivery platforms."
Lu An thought for a while and asked: "Please elaborate on this dish partner mechanism."
Qin Yiyun replied: "The so-called partner can be a chef or a catering brand. He only needs to participate in the research and development of dishes. Wanxiang will bear all store operating costs, provide integrated services from raw materials to cold chain transportation to in-store production, and then share with him."
His style of play is not a second-landlord model. It does not mean renting a place and recruiting some franchise brands.
It is not a collection store, but a joint catering production platform.
Meng Qiuyan, who was in the audience, said: "What is the reason why the catering brand is willing to join the dish partner you mentioned? Will it affect the sales of the brand's original store?"
Qin Yiyun answered this question: "For each dish As a partner of the brand, Wanxiang Kitchen will give him a guaranteed share first, and he will continue to share the share from subsequent dish sales, and there is no cap. This photo-taking model is a mechanism for overall profit distribution. For some leading catering brands, if they have supply chain advantages, they can also directly cooperate in the supply chain. "
Comparing with the traditional model, Qin Yiyun’s method of playing has a big difference, that is, the washing, cutting and preparing process is omitted at the store, which is equivalent to avoiding the hygiene problems that are prone to occur in traditional restaurants from the source, allowing users to eat with more confidence.
All food supply chains must be strictly screened, and only big brands and guaranteed suppliers are selected.
For meat and vegetables, washing, cutting, centralized production, and sealing and packaging are completed at the factory. Wanxiang Company conducts strict factory inspections,
and then uses cold chain transportation to distribute to various stores.
Obviously, this model is a proper asset-heavy operation.
After a while, Qin Yiyun looked at Lu An and smiled and said: "The Xiaoyuan robot is responsible for cooking. The recipe and other data developed by the dish partner must be input into the Xiaoyuan robot, so that it will know how to cook the dish. This is very valuable data."
"Family consumers have purchased the Xiaoyuan housekeeping robot, and after importing the data, they can make it make a variety of delicacies. They can change the taste every day or even every meal. Who wouldn't want to own a robot like this? Everyone in the country is a big foodie, and it will definitely benefit the sales of Xiaoyuan robots in the future."
Lu An couldn't help but nodded: "This is true."
This is equivalent to improving the cooking skills of Xiaoyuan robot, thereby giving users who buy it a better experience.
The dish recipe data developed by catering brands is not a big problem. It can be regarded as digital intellectual property rights and can be purchased with money.
Yuanjie Intelligent Control will not use these data to cook directly in restaurants. It only provides home users with the Xiaoyuan robot to cook at home. This is not a profit-making activity for home users.
Besides, if I don’t eat your dishes, I will eat other dishes.
On the contrary, it can also cultivate potential customers for catering brands to a certain extent. People will always go out to eat and eat. Qin Yiyun said: "My plan is to open 10,000 Wanxiang Kitchen Kitchens across the country in the next five years."
Meng Qiuyan was thoughtful when he heard the goal he had set.
Usually a small kitchen store is equipped with 2 to 3 chefs, and during peak periods, 1 to 2 chefs are needed to prepare and plate the food.
If Xiaoyuan robots are used to replace human chefs, each Xiaochu store will need to be equipped with 5 robots.
Meng Qiuyan couldn't help but be surprised, and immediately said: "For 10,000 small kitchen stores, 50,000 Xiaoyuan robots alone will be needed, and the procurement will be close to 40 billion. To build the entire supply chain, I am afraid the budget will be no less than 100 billion, which is an astronomical figure."
Hearing this, Lu An smiled and said: "How about we talk about asset-heavy operations."
Hearing this, Qin Yiyun said: "If it is completed in five years, it will be okay to invest in batches according to the budget of 100 billion."
Lu An said solemnly: "How to solve the problem of funds? You, Wanxiang Huitong, have a cash flow of 10 billion and you can't even come up with it, but it's not a big problem. If you are determined to play, I can definitely support you."
Hearing this. , Qin Yiyun waved his hand: "You don't have to worry about the money, I will borrow the money from the capital market myself." Meng Qiuyan immediately said: "It is impossible for any financial institution to dare to lend you such a huge astronomical sum. "
Qin Yiyun said with a smile: "I know, so I need your man to show his face, and Lao Lu will be a third-party credit guarantee. The capital market may be afraid that Wanxiang Huitong will not be able to repay the money and dare not lend it to me, but Can you still worry that Yuanjie Intelligent Control will not be able to afford it? "
Having said this, Qin Yiyun glanced at them both and added: "As long as I don't overturn, you don't have to pay a penny. If it does, come and catch me."
Lu An said simply and neatly: "Okay, let's make a small guarantee. If you are going to fall over, I will try to get you, so go ahead."
The biggest potential risk of this method is that the capital withdrawal cycle is long, and it may not be possible to turn losses into profits within five or even ten years, and continuous investment is required.
However, as long as the entire supply chain ecosystem is established, it will be able to secure its leading position in the takeout group buying track. As for Magnesium Group Hungry, these players together account for at most about 30% of the market share.
Other food delivery platforms choose to be asset-light platforms and do not build brands or participate in production. This is because the investment in this thing is too large and the capital recovery cycle is too long.
Capital’s patience is limited. If you are asked to withdraw capital midway and there is a problem with the capital chain, it will directly collapse across the board.
However, Qin Yiyun can do this, and there is no risk of his capital chain being broken.
Because Lu An will give him a guarantee, this is his greatest confidence. Even if the creditors call for debts, Lu An can provide funds for blood transfusions at the speed of light.
Meanjie Intelligent Control now has sufficient cash flow reserves, and it will become more and more abundant in the future.
Qin Yiyun looked at Lu An and said: "Oh, by the way, the Xiaoyuan robot I purchased is used for cooking. You can optimize it for me. It is best to write a set of software to specifically strengthen kitchen skills. It doesn't matter if other scene capabilities can be cut off."
Lu An said: "There is no need to cut down other scene capabilities. I know how to optimize the kitchen capabilities even if you don't tell me."
Hearing this, Qin Yiyun immediately smiled and said: "Then I'm relieved." To become a subsidiary of Wanxiang Group, take Wanxiang Chef to talk to Gouchang, let him participate in the investment, and transfer 20% of the equity. The purpose of attracting Goosehang to invest is to gain a huge traffic entrance, which will make it faster. After all, you are joining the group in the middle, and it is already relatively late."
Hungry was established in 2008.
Magnesium Group was established in 2010 and merged with Dianping last year.
Hearing Lu An's suggestion, Qin Yiyun wondered: "The problem is that Po Ni Ma will get on the bus? Bi Jing Goose Factory has invested hundreds of millions of dollars in Magnesium Group since 2014, and has become its important shareholder through multiple rounds of financing. Last year, after the merger of Magnesium Group and Volkswagen, it invested an additional US$1 billion."
Qin Yiyun thought for a moment, looked at Lu An and said, "How about talking to Hangcheng Ma?"
As soon as these words came out, Lu An directly denied: "Forget it about Ahri, whoever invests will get nothing. Ahli is sucking other people's traffic to support him. Just go to the goose factory and talk to Po Nima in person. You have already risen to the status of a celebrity, and he will definitely meet you."
Tell him that you want to invest 100 billion yuan in real money. He will definitely not believe it. Then you show him my guarantee agreement. Remember to bring the contract with you. Po Nima will 100% sign it with you on the same day. 》
One hundred billion! !
In the current year of 2016, if this number drops, the entire takeout group buying track will explode.
Just being straightforward and reckless is enough to turn the entire track upside down.
Faced with this powerful nuclear bomb, Goose Factory will definitely get on board, so whether it is Magnesium Volkswagen or Wanxiang Chef, whoever breaks out of the siege, Goose Factory will not lose.
If we don’t get on the bus, if the magnesium group loses, it will be a loss.
From the perspective of Goose Factory, Po Ni Ma only needs to confirm one thing, that is, whether Wanxiang can really hit this 100 billion.
As long as you are sure you can, you will definitely get on the bus.
As for the third-party guarantee agreement that Lu An gave to Wanxiang Kitchen, Po Nima had no doubts after reading it.
He can doubt that Wanxiang cannot afford 100 billion, but he will never doubt Metaverse Intelligent Control’s ability to guarantee the bottom line. Who in the current technology circle does not know the names of Metaverse Intelligent Control and Lu An? Who doesn’t know Yuanjie Intelligent Control’s terrifying ability to make money?
Cash flow reserves are increasing by tens of billions a year, which is extremely exaggerated!
Last year, Metaverse's net profit surpassed any of the three BAT giants on the Internet. According to the current momentum, next year it is very likely that the total net profit of the three BAT giants will not be able to beat Metaverse.
Qin Yiyun smacked his lips and said: "Madechao's ability is to be happy. If that's okay, I'll do it as you wish."