Chapter 241 It’s really going to be a phenomenon-level explosion
Not many game players think about it at this level. Players are surprised that the game can be officially launched online for other reasons.
Why are most games only in public beta? Even from public beta to outage?
Not being able to get the game version number is only one of the reasons. In many cases, the version number is just an excuse.
The reason is nothing more than that the open beta period was not ideal, so we can only say it is open beta due to face.
Of course, this is definitely not the main reason. After all, many game operators are shameless.
The main reason is that during the open beta, everything is at the discretion of the operator, and there is no obligation to compensate players even if the server is stopped.
If the game is officially launched online, the rights of players will be protected by law. If the game company stops the service, it will pay players a large amount of compensation.
This is not necessarily the case during the public beta period. When playing the game, everyone will click on an agreement that no one will read. The last sentence: the final interpretation right belongs to the company.
· In the public beta stage, others can’t sue for plagiarism and the like, so he can just modify it.
And during the public beta stage, there is no need to pay money to players, and there is no formal operation. Even if a lawsuit is filed, he cannot be sued.
Domestic players have long been accustomed to this situation.
Because of this, Fog Mirror Studio announced that not only will the game be available to play this month, but it will also be officially launched directly online, which will surprise the majority of players, and their favorability score will suddenly increase by several points.
…
It’s Tuesday, June 6th.
Hong Kong Mirror Company once again released a new piece of news, which surprised the majority of players and caused a sensation.
This news is a major benefit.
Players who make a reservation to register a game account, and who log in to the game on the first day of launch on June 24, will receive a 20,000 point coupon that is valid for 7 days.
100 points in the game are equal to 1 yuan, that is, you will get 200 yuan worth of points if you log in to the game on the first day of launch.
Can be used to purchase in-game season passes, skins, accessories, avatars, camp logos and other props.
Complimentary coupons are valid for 7 days. If not used for more than 7 days, they will automatically expire.
All colleagues in the industry were shocked, and the operation of the Fog Mirror Company once again exceeded everyone's expectations.
Under normal circumstances, when a game is no longer popular, it will start various giveaways to attract players to return and increase popularity.
But right now, "Machine War" is so popular. It gave players such great benefits on the day it was launched, and chose to benefit players when it was the most profitable. Colleagues are thinking that if the game is launched like this on the first day, aren't they making money?
Industry insiders have also heard that the development cost of "War of the Storm" alone exceeds 2 billion, and it is said that the promotion budget has also reached 1.5 billion.
The total comprehensive cost is 3.5 billion.
Are you going to lose money by playing like this?
It is like this without KPI pressure, and the operational logic is also very different.
It would be great if this game could recover its costs and make money again. It doesn’t matter if it doesn’t make money. Anyway, Yuanjie Intelligent Control will cover 20% of the net profit.
The basic task is to earn shouts. As long as you earn shouts, even if you lose money, you have completed the task given by Yuanjie Intelligent Control.
The players were overjoyed. It was the first time they had encountered such a majestic manufacturer. All kinds of praises were received first. This is full of sincerity.
Hence, on the day the news was released, the number of visits to the official website of "Machine War Storm" increased exponentially, and players registered accounts in advance to make reservations.
…
Two days later, Thursday, June 8th.
At home in the villa, Lu An, who had returned from get off work, was sitting in the living room, listening to Lingxi's report about Wujing Game Company.
"According to the material report sent by Fog Mirror Company, the data shows that on Wednesday, June 7, the number of 24-hour registered users of "Machine War" reached 12.18 million, and the cumulative number of registered users has exceeded 15 million."
After listening to the data reported by Lingxi, Lu An Very satisfied, "Yes, it seems that this game is really going to be a phenomenon."
According to the big data statistics of PC games, the daily active users of popular games account for about 3% to 10% of the total number of registered users. If there are 15 million registered users, then the daily active users are about 450,000 to 1.5 million.
Simultaneous online users generally account for about 1% to 3% of the total number of registered users, and a few popular products can account for more than 5%.
In other words, based on the current number of pre-registered players for "Machine War", the number of people online at the same time is expected to reach 450,000 to 750,000.
According to the current momentum, in the domestic market alone, millions of simultaneous online users will be locked in advance. It depends on whether it can set a new record in the industry. It seems that it is going to be a phenomenon-level explosion.
Because the number of pre-registered players is still increasing wildly, 15 million registrations is just the beginning.
As of this moment, the number of pre-registered players of "Machine War Storm" has soared to 23 million, and is still rising significantly.
It’s really that the ultimate move used by Fog Mirror Studio is a bit fierce.
The game itself has continued to increase its expectations. Everyone wants to play it, and it also offers substantial benefits to players. On the first day of launch, players will be given 20,000 points for logging into the game. Players will have to spend 200 yuan to recharge the game themselves.
Such full sincerity, coupled with the support of some domestic game manufacturers who are cheating on krypton, players can’t help but support it.
Just two hours ago, Fog Mirror Game Company announced that the number of 24-hour reservations exceeded 12 million users, and the cumulative number of user registrations exceeded 15 million.
This news caused a huge sensation in the entire gaming circle.
Whether it is fellow practitioners or the majority of game players, everyone is in a rage.
The data is really explosive.
According to this momentum, when the game is officially launched on June 24, it is conservatively estimated that the total number of user registrations will exceed 50 million.
With such explosive data performance, many colleagues said sourly that the plan of Fog Mirror Game Company was to forcefully overdraw the life of the game in exchange for such astonishing data.
How can a free game give away 20,000 points directly on the day it is launched? Are you still making money?
At this moment, Lu An continued to listen to Lingxi's report, nodded with satisfaction and said: "The pace of announcements has been well controlled, and it has already broken the circle. With the outstanding domestic data performance, the E3 game exhibition in a few days should also gain a lot of attention overseas."
But then again, Lu An actually doesn't care whether this game is popular in overseas markets, as long as it is popular domestically.
After all, Lu An’s appeal is not to make much money, but to fulfill his original promise to the military.
Young people who have played this game will quickly learn to operate armed robots when they join the army as individual soldiers.
"Xiao Ling, please estimate the number of simultaneous online users by the first day of the game's launch on June 24th. We don't need to count global data, just domestic data."
"Okay master, wait a moment."
After hearing Lu An's inquiry, Lingxi immediately collected information from the entire network and assigned weights to estimate it.
This time it took her a relatively long time because the amount of data that needed to be collected was large. The larger the amount of data, the more accurate the results of the estimation model would be.
About forty seconds later, Lingxi looked at Lu An and replied: "By the first day of launch on June 24, the cumulative number of registered users of "Machine War" is expected to reach 77 million, and the peak number of people online at the same time is expected to exceed 15.75 million."
"This This data is expected to break the highest number of simultaneous online users set by "League of Legends" in 2014, which was 2.1 times higher.
At present, the top five simultaneous online users of domestic PC games are "League of Legends" with 7.5 million people in 2014, "CF" with 6 million people in 2015, "DNF" with 5 million people in 2016, "QQ Speed" with 3 million people in 2012, and "Fantasy Westward Journey" with 2.71 million people in 2012.
Lu An is also quite convinced of the data results estimated by Lingxi. As long as there are no surprises according to this momentum, the minimum expectation can be achieved.
Because this game will give you 20,000 points for logging in on the first day it is online. If you don’t log in that day, you will get none. Most players will definitely squeeze in and log in on the same day.
It is not a fantasy that the peak number of simultaneous online users exceeded 15 million that day.
…
(End of this chapter)